Pepsi's Marketing Mix

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TABLE OF CONTENTS
ABSTRACT 2
INTRODUCTION 2
MISSION STATEMENT 3
VISSION 3
ABOUT Pepsi 3
CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4
5C ANALYSIS 5
6P’S OF A BUSINESS 8
CREATIVE STRATEGY OF Pepsi 13
DISTRIBUTION SYSTEM 13
SWOT ANALYSIS 14
CONCLUSION 15
ABSTARCT
The marketing plan is central to the business plan. Marketing research helps you define your product or service, the target market, and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or service. Markup percentage, gross margin percentage, production costs, non-production costs, and profit must all be considered when deciding price. Promotions and advertising should be planned for at least a year in advance, taking into account seasonal fluctuations, high and low sales times, competitors’ INTRODUCTION

Pepsi is currently one of the most successful consumer product company in the world its annual revenue exceeding $30 billion and has more that 480,000employees.pepsi co. inc. has began as a successor to a company incorporated in the 1931known as loft inc. once known as Pepsi cola., the company expanded its business and adopted its current name Pepsi co. after a merger with Frito-lay in 1965.the merger dramatically increased its market potential and set the foundation of company’s tremendous growth. Pepsi co.’s products are recognized and are the most respected all around the globe. They operate main three devisions: beverages ,snack foods and restaurants. In each of these business the Pepsi co. has attained a leadership position as being the world leader in the soft drink bottling . The corporation increasing the success has been based on high standards of performance , marketing strategies, competitiveness, determination, commitment and the personal and professional integrity of their people, product and their business practices. Mission

Pepsi is continuously striving for synergy between technology system and human resource to provide product and services to meet the quality, performance and price aspirants of customers. while doing so it maintains the highest standard of ethics and social responsibilities, innovative product and processes and develop team that keep the momentum going to take the company to excellence in the new millennium. Vision

PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. About Pepsi

Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. The Pepsi cola drink contains basic ingredients found in most other similar drinks. Corporate Overview and Financial Performance

PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The...
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