Penske Porter's Five Forces

Topics: Roger Penske, Penske Corporation, Penske Automotive Group Pages: 3 (281 words) Published: February 9, 2013
Penske At A Glance
Founded in 1969 by Roger Penske
Joint venture between Penske Corporation, Penske Automotive Group and General Electric Over 700 locations in North America
20,000 associates
We maintain more than 200,000 heavy, medium, and light-duty vehicles

Core Values
Employee longevity – a result of our training, recognition & rewards Culture of measurement and accountability
Growth-oriented practices and Innovative thinking
Constant focus on quality and safety
Clean and organized operations

Strength in Transportation
Transportation, Automotive, Performance, & Private Equity

Transportation Industry
The U.S. transportation network serves more than 300 million people and 7.5 million business establishments across 3.8 million square miles of land. Moving raw materials and finished goods between production and consumption centers, this freight network is a vital component of commerce in the United States (U.S. DOT 2010)

Market Structure
Oligopoly market
* National
* Regional
* Local

Porters Five Forces

What do truck rental customers think about.
Customer Service?
Roadside assistance

Bargaining Power of Customers
* Can’t pass on costs to customers
* Customer expectations
* Compete on price
* Price Elasticity
* Kinked demand curve
* Utilization

Threat of Substitutes
* Common Carriers
* Regional vs. Long Distance
* Opportunity Costs

Bargaining Power of Suppliers
Bargaining power is in the hands of the Suppliers
Suppliers have many customers
You can focus on core business initiatives and gain insight to manage your fleet needs GMC, Ford, Freightliner and International Trucks.
Large companies with many customers and large operations.
Business is not dependent on Penske.
Many substitutes
Threats of New Entrants
High start-up cost
Low Margins
No diversification of product lines
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