Porters Five Forces of Apex

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Introduction:
Gallerie Apex is the local manufacturing and retail wing of Apex Adelchi Footwear Limited (AAFL). With over 146 own retail outlets and 275 authorized resellers, Gallerie Apex ensures nationwide coverage of its diverse range of footwear for its consumers. Through its eight in-house brands, namely Venturini, Apex Men’s, Sprint, Moochie, Nino Rossi, Sandra Rosa, Apex Women’s and Apex Kids, Gallerie Apex carries a huge selection of shoes and sandals, ensuring that each of our valued customer finds the footwear that is just right for them.

Bargaining Power of Customers:
Customers carry large bargaining power as they can always threaten to buy rival products. Switching costs are typically very low due to rival’s products. The customers are mainly upper middle class and middle class young generation as well as kids in the mainly urban areas.

Bargaining Power of Suppliers:
Gallerie Apex has some supply sources which make goods. These sources make goods according to given design or requirements of Gallerie Apex. Basically these supply sources make deed between Gallerie Apex and their factories that, sole & other component they will provide and they make complete shoes. Some names of supply sources are : Hanif Shoes, Century Shoes, Popy Shoes, Moochie Shoes, Coaster Footwear, Herald Shoes, Classic Footwear Ryan Shoe, Crown Leather, Keya Sandal , Home Land, Nashanan Trade, FN Enterprise, Prestige Bengal, King Ston, Bright Shine, Mayeem, Comfort Socks etc. Besides, they have their own factory named Shafipur Shoe Limited. Because of this huge number of supply sources, suppliers can exercise less pressure on them. Eventually the bargaining power of supplier is low.

Competitive Rivalry:
Bata Shoe Co. (Pvt.) Ltd. is the main competitor of Gallerie Apex. Gallerie Apex’s main competitor Bata Shoe Co. (Pvt.) Ltd. provides only durability. While Gallerie Apex is one step ahead in providing durability as well as innovative style, continuous...
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