Parkway Pantai Case Study

Parkway Pantai is a healthcare provider offering a range of healthcare services and has ventured into 7 countries globally. As shared by (Yuan, 2015) the concept of hotels partnering with local hospitals and doctors is becoming more conventional. Furthermore, as discussed by Chapman’s 2017 article, which stated that revenue from wellness tourism increased by 14% from 2013 to 2015, two times the increase in tourism expenditures at 6.9%. This likely indicates a potential growth in the wellness tourism industry in the future. Moreover, with Parkway Pantai’s strong geographical presence and recognition, it would be wise to capitalize on the trends through further enhancing their service offerings by developing a medical and wellness hospitality
Recently, there have been partnerships between medical institutes and hospitality establishments to expand and enhance service offerings (Yuan 2015). Similarly, as analysed by Dimon (2016), he shared that vice president of FRHI Hotels and Resorts (Fairmont, Raffles, and Swissotel) are expecting more hotels to partner with hospitals. He feels that there will be an evolution where hotels have inpatient facilities for guests and places for the patient’s companions to stay (Dimon, 2016). Moreover, this offers medical tourists a comfortable and convenient combination of pre-and post-treatment stays with amenities as discussed by (Godwin, 2012). Furthermore, Parkway Pantai’s competitor, Farrer Park Hospital has their own in-house accommodation and facilities similar to the trend identified. Therefore, to stay competitive and benefit from this trend, Parkway Pantai can partner with Fareast Hospitality and capitalize on the fact that Fareast hospitality’s establishments are close by Parkway Pantai’s hospitals. With this, patients can recuperate in peace, together with their companions at accommodations nearby hospitals. Likewise, it enables convenient transitions for international medical tourists who are here for short medical treatments, as they can conveniently enjoy the amenities together with their companions, which is all-inclusive of their needs. This growing
As stated by Chapman’s 2017 article, the global wellness economy is currently worth US$3.7 trillion as stated by the Global Wellness Institute. Guests nowadays are shifting beyond a basic wellness experience, they are seeking to receive an ultimate treatment and body check-ups integrated with medical specialists and dieticians (Yuan 2015). Thus, to meet the needs of the increasing appeal for enjoyment and contentment from guests, wellness establishments are partnering with health experts to offer comprehensive medical wellness programs (Yuan 2015). With these collaborations, both establishments stand to gain as it attracts more consumers and profits. Additionally, Chapman’s 2017 article shared that a share of consumers is more inclined towards experiential luxurious wellness spending instead of material possessions. It is reflected that people have a change in mindset and are gravitating towards seeking genuine experiences in wellness and preventive medicine therapies (Chapman, 2017). One of the many examples as shared by Chapman (2017) would be Amatara Wellness Resort Phuket, an upscale wellness resort which collaborated with Bangkok Phuket Hospital’s Brain Health Institute to launch a “Brain Health Enhancement Programme”. It is an eight-day long customizable programme amounting to related medical tests, nourishing meals, meditation and