Parknshop
SPD4251 – Business Policy and Strategy
Group Report
PARKnSHOP
[pic]
1
Content
Content 3
Appropriate Illustration 4
Executive summary 5
Company Background 7
External environment 7
Macro environment 7
Porter’s Five Forces Model: Parknshop 9
Internal analysis 11
Value chain analysis 11
Resources- Based View of the Firm 13
Current strategies of PARKnSHOP 15
Key issues 17
Recommendation 19
Conclusion 22
Reference lists 23
Appropriate Illustration
Executive summary
PARKnSHOP is basically one of the two largest supermarket chains in Hong Kong. This project report aims to find out “Why is a winning business”, review the business strategies, state the opportunities and problems through the internal and external analysis, and recommend future strategies for improvement.
(PARKnSHOP, N.D.)
For strategic analysis part, we used PESTLE and Porter’s 5 forces for external analysis; and value chain and VRIO for internal analysis. Some diagrams are used for explanation, such as diagram of strategic group within industries is showing the price level and breath of product line different between PARKnSHOP and her competitors, Value Chain diagram and VRIO framework.
During PESTLE analysis, we discovered that the factors are mainly in political/legal, economic, social and technological sections and some extreme events could affect PARKnSHOP.
For Porter’s Five Forces analysis, the degree of each focus should be: 1. Threat of new entrants - low
2. Threat of substitutes products and service - high
3. Bargaining power of suppliers - low
4. Bargaining power of buyers - mid-low 5. Rivalry among existing firms – high
Value Chain
We identified the relationship between value chains below: • Technology support to inbound logistics and operation (P – S) • Technology support to procurement and inbound logistics (P – S and S – S) • Human resource management support to entire value chain activities • Marketing and sales support to service (P
Group Report
PARKnSHOP
[pic]
1
Content
Content 3
Appropriate Illustration 4
Executive summary 5
Company Background 7
External environment 7
Macro environment 7
Porter’s Five Forces Model: Parknshop 9
Internal analysis 11
Value chain analysis 11
Resources- Based View of the Firm 13
Current strategies of PARKnSHOP 15
Key issues 17
Recommendation 19
Conclusion 22
Reference lists 23
Appropriate Illustration
Executive summary
PARKnSHOP is basically one of the two largest supermarket chains in Hong Kong. This project report aims to find out “Why is a winning business”, review the business strategies, state the opportunities and problems through the internal and external analysis, and recommend future strategies for improvement.
(PARKnSHOP, N.D.)
For strategic analysis part, we used PESTLE and Porter’s 5 forces for external analysis; and value chain and VRIO for internal analysis. Some diagrams are used for explanation, such as diagram of strategic group within industries is showing the price level and breath of product line different between PARKnSHOP and her competitors, Value Chain diagram and VRIO framework.
During PESTLE analysis, we discovered that the factors are mainly in political/legal, economic, social and technological sections and some extreme events could affect PARKnSHOP.
For Porter’s Five Forces analysis, the degree of each focus should be: 1. Threat of new entrants - low
2. Threat of substitutes products and service - high
3. Bargaining power of suppliers - low
4. Bargaining power of buyers - mid-low 5. Rivalry among existing firms – high
Value Chain
We identified the relationship between value chains below: • Technology support to inbound logistics and operation (P – S) • Technology support to procurement and inbound logistics (P – S and S – S) • Human resource management support to entire value chain activities • Marketing and sales support to service (P