As illustrated above the Porter’s Five Forces model was applied in order to evaluate Panasonic’s business strategy.
Figure 1: Porter's Five Forces on the Electronics Industry
The Value Chain framework of Michael Porter is a model that helps to analyze specific activities through which firms can create value and competitive advantage. From a Management point of view, the Value Chain Framework helps to build a relative competitive advantage, together with Porter's Competitive Advantage thinking. The Value Chain Framework can be seen as helping to maximize corporate value creation.
Figure 2: Michael Porters Value Chain Model.
Six Business Functions of the Value Chain: Research and Development, Design of Products, Services, or Processes, Production, Marketing, Distribution, Customer Service.
The case reveals several critical business areas within Panasonic’s value chain.
• Problems with data integration.
• Different data pools which were inconsistent... [continues]
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