Padini Holdings Berhad began as a backend operation in Malaysia’s clothing and accessories industry. It has entered the new millennium as a major force in Malaysia’s multibillion textiles and garments industry. It is now a brand leader involved in the manufacturing, distribution and retail of its own fashion labels through 190 freestanding stores and in-house outlets. Besides operating in Malaysia, they have also carried the Made-in-Malaysia stamp abroad proudly. Its products were being exported to Singapore, Thailand, Brunei and West Asia now. The company is headquartered at Selangor Darul Ehsan, Mayalsia. Due to its vast amount of export in products, Padini is often mistaken as a European brand rather than a local brand despite its almost 40-year history in Malaysia. It is founded in 1971 by the group’s managing director Yong Pang Chuan as the Hwayo Garments Manufacturers Company. It entered the retail industry in 1975 with the flagship brand called Padini. This breakthrough came when Yong realised that taking his company to the next level would require a strong brand identity, hence, the brand name Padini. In 1991, Home Stores Sdn Bhd was launched to hold all the companies involved in the Group's retail, wholesale and manufacturing businesses. It was subsequently renamed to the present Padini Holdings a year later. In 1995, Padini Holdings Sdn Bhd was converted to a public company limited by shares and adopted the name, Padini Holdings Berhad and soon listed on the Second Board of the then Kuala Lumpur Stock Exchange. Next, in the year 2000, the establishment of Padini Dot Com Sdn Bhd was witnessed to provide electronic business services and solutions for the group. Padini Holdings was transferred to the Main Board of the KLCI Bursa Malaysia in 2005.
Padini’s vision is to be the market leader in the retail industry. Padini is committed to achieve this goal through creative, discipline and hard work. Recently, Padini Holdings is consolidating its operations in order to be more efficient. Besides maintaining its affordability, Padini promises to maintain their high standard of quality in terms of design and products. They are also striving to expand their business on a regional basis. Padini Holdings relies on a few main factors to drive awareness of the nine brands it owns. These factors are storing presence and always giving the customer a reason to walk into the stores by having a variety of new clothes every week, a warm atmosphere in its outlets, friendly yet efficient customer services and etcetera. With over 200 free-standing stores and in-house outlet nationwide, Padini’s brands are present in every major shopping mall. Some of the group’s stronger brands have identities that have made them automatic destinations for shoppers looking for particular styles.
Padini’s Products and Brands
Padini is an integrated operation which controls its products (clothing and accessories) from the concept stage to manufacturing, merchandising and image marketing. Each brand represents a fashion philosophy and each philosophy covers a comprehensive scale of products aimed at a targeted range of consumers. Brand image is strongly backed up by real value in terms of quality, functionality and price. Padini addresses fashionable consumers of both genders and all ages through nine distinct brands which are Padini, Padini Authentics, PDI, P & Co, Seed, Miki, Vincci, Vincci+ and Vincci Accessories. All these brands include products like apparels and accessories for ladies such as hand bags, shoes, belts and others. Its services include customer care, retail distribution and e-retail. Padini focuses on the fast changing tastes of consumers on clothing and accessories. They will always have something new, which is their main attractive force in this industry.
One of the reasons why Padini is...