Marketing Plan for Thai President Foods Public Limited Products: Executive Summary
Marketing Plan for Thai President Foods Public Limited’ products
Executive summary
Thai President Foods Public Limited was established on February 15, 1972 with an initial registered capital of 6 million baht through a joint venture between President Enterprise Co., Ltd. of Taiwan – providing manufacturing technology expertise and SahaPattanaphibul Co., Ltd. - responsible for marketing and distribution. The founding objective was to produce instant noodles under the "MAMA" brand. The Company’s first Head Offices were located on New Petchburi Road, while the first factory was inaugurated at NongKhaem District, Bangkok. After the first year, all the shares then were transferred to Thai shareholder who remains as the major shareholder until now.
Thai President Foods Public Company Limited (TF) is one of the leading food manufacturing companies in Thailand. The company is engaged in the manufacturing and distribution of instant noodles and biscuits. It offers a wide range of instant noodles, biscuits, crackers, wafers, cookies, fruit juices, and breads. It sells these products in domestic and international markets under the brand names of MAMA, Bissin, and Homey. The company operates in five reportable segments namely Instant noodles, Biscuits, Cookies, Packaging, and Fruit juice. It has five subsidiaries and nine associated companies and operates three production sites in Sriracha, Lamphun and RayongProvinces.
The Company have been listed the Stock Exchange of Thailand and become a Public Company in 1994 with presently Registered Capital 240 million baht, comprising 18,000,000 ordinary shares, par value 10 bath per share, paid up 180 million baht.
Environmental Analysis
Thai President Foods PCL is strongly committed to ongoing product development to serve consumers and society with best quality and world-class standard. Meanwhile, the company intends to improve our efficiency at all fronts, including production capability, packaging, machinery, logistic system,
Executive summary
Thai President Foods Public Limited was established on February 15, 1972 with an initial registered capital of 6 million baht through a joint venture between President Enterprise Co., Ltd. of Taiwan – providing manufacturing technology expertise and SahaPattanaphibul Co., Ltd. - responsible for marketing and distribution. The founding objective was to produce instant noodles under the "MAMA" brand. The Company’s first Head Offices were located on New Petchburi Road, while the first factory was inaugurated at NongKhaem District, Bangkok. After the first year, all the shares then were transferred to Thai shareholder who remains as the major shareholder until now.
Thai President Foods Public Company Limited (TF) is one of the leading food manufacturing companies in Thailand. The company is engaged in the manufacturing and distribution of instant noodles and biscuits. It offers a wide range of instant noodles, biscuits, crackers, wafers, cookies, fruit juices, and breads. It sells these products in domestic and international markets under the brand names of MAMA, Bissin, and Homey. The company operates in five reportable segments namely Instant noodles, Biscuits, Cookies, Packaging, and Fruit juice. It has five subsidiaries and nine associated companies and operates three production sites in Sriracha, Lamphun and RayongProvinces.
The Company have been listed the Stock Exchange of Thailand and become a Public Company in 1994 with presently Registered Capital 240 million baht, comprising 18,000,000 ordinary shares, par value 10 bath per share, paid up 180 million baht.
Environmental Analysis
Thai President Foods PCL is strongly committed to ongoing product development to serve consumers and society with best quality and world-class standard. Meanwhile, the company intends to improve our efficiency at all fronts, including production capability, packaging, machinery, logistic system,