organizational behaviour

Topics: Management, Sri Lanka, Organizational studies Pages: 21 (5449 words) Published: November 23, 2013
Acknowledgement

I would kindly like to thank our “Organizational Behavior” lecturer Ms. Kalpana Ambepitiya for bequeathing us such a great opportunity to identify and evaluate our knowledge and showing our capability to successfully complete the assignments. Not only did we prove ourselves, but also did we get a prospect of studying how to get used to a time planner in order to complete our work within the time given. I feel & believe that this assignment helped me (Personally) to brush up my time management skills. It aided me to find the difficulties I’d face with managing my time & exert myself according to the scheduled time. And once again I’d like to thank our lecturer Ms. Kalpana Ambepitiya for who made the completion of this Lecture Notes possible.

Executive Summary

ODEL is equipped with cloths, accessories, bags, perfumes, cosmetics and shoes for the ladies. The Gens to have a variety of selections of brand name clothing , shirts, shoes, sportswear, watches. In addition to these sections there is a section for winter clothing as well as swimwear for children , Gens and women. Clothing is not the only thing which could be bought. A diversity of different handicrafts, and a range of dining options, candy and chocolate stores , pet corner, sushi bar, florists, toy shops, and Italian ice-cream parlor can also be seen at ODEL. ODEL was founded in 1990, at Dickmans Rd, Colombo 7. The owner of this fabulous shopping venue is Ms Otara Gunawardana, who is known to be the very first lady entrepreneur in Sri Lanka.

Unilever is a public company . It is an industry cluster . It was founded in 1930. Vision Unilever products touch the lives of over 2 million people every day - whether through feel good because they have shiny hair and a brilliant smile , keeping their homes fresh and clean , or enjoy a cup of tea , satisfying meal or healthy snack. The mission is to add vitality to life . The company chose Accenture global management consultants to provide a range of HR services - from recruitment to payroll processing and performance management - in 100 countries as part of a recruitment process outsourcing business. Unilever is an Anglo -Dutch multinational corporation that owns many of the world product brands consumed in foods, beverages , cleaning agents and personal care products . 4P include product, price, promotion and place . 170 billion consumers purchase Unilever worldwide packet ' us each year. People have different lifestyles, tastes, preferences and budgets. By providing quality and innovative brands that offer value for money, which are designed to meet the diverse needs of consumers around the world . It is the holding company of over 500 companies worldwide that manufacture and sell soaps, foods and other products. Across Africa, Asia , Latin America , Middle East, North America , Western Europe and Unilever have sold their product. Advertising helps inform people about the benefits of products and Unilever's innovations . The analysis of Porter 's Five Forces is a framework for industry analysis and business strategy development formed by Michael E. Porter of the Harvard Business School in 1979. Table of Contents

Introduction
ODEL - Sri Lanka

The concept of ODEL began to take shape in 1989. It was when Otara Gunewardene started selling clothes to her family and friends, from the boot of her own car. Although she stumbled across the fashion retail industry quite by chance, Tara saw something only a few could see – the immense potential for retailing a range of stylish clothing for the fashion-conscious Sri Lankan. And then it happened in 1990. The launch of Sri Lanka’s most innovative brand – ODEL. Housing the latest and most fashionable trends in the country, ODEL is the most premier shopping destination especially when it comes to clothing. ODEL is Sri Lanka’s first and only department store that blends the...
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