Organisational Strategy

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Contents Page No

1. Introduction ---------------------------------------------------------- 02 2. Company Profile ------------------------------------------------------ 02

(Part One)
3. Academic Models & Concepts ------------------------------------- 03 3.1 Core Competence ----------------------------------------------------- 03 3.2 Value Chain ----------------------------------------------------------- 04

(Part Two)
4. Blue Ocean Strategy for Google ---------------------------------- 05 4.1 Create & Locate Uncontested Market Space-------------------- 05 4.2 Make the Competition Irrelevant---------------------------------- 05 4.3 Create, Capture New Point of Demand--------------------------- 06 4.4 Break the Value-Cost Trade-Off ---------------------------------- 06 4.5 Align the While System Towards Differentiation & low Cost 06

(Part Three)
5. Strategic Options for Google ------------------------------------ 07 5.1 Strategic Option One------------------------------------------------ 07 5.2 Use of Real Option -------------------------------------------------- 07 5.3 Option Space Grid -------------------------------------------------- 08 5.4 Swot Analysis of Google-------------------------------------------- 08 5.5 Strategic Option Two------------------------------------------------ 10 5.6 Use of Real Option -------------------------------------------------- 10 5.7 Option Space Grid -------------------------------------------------- 10 5.8 Porter Five Forces Model for Google-------------------------- 11-12

6. Conclusion -------------------------------------------------------------- 13

7. References --------------------------------------------------------------- 14

1. Introduction

Strategy can be defined as “the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objective.”(David FR, 2003) .Strategies is potential actions that require top management decision and large amount of the organization’s resources. Successful organisations consist of different people united in a common purpose or goal. This implies the organisation must have a clear vision of where it wants to be in the future and how it intends to get there.

This paper contains the strategic analysis of Google company and it leads towards further strategic options for Google to pursue to get the competitive advantage. The analysis is carried out by the use of relevant academic models/ concepts and their applications on Google Inc.

2. Company Profile

The Google company was founded in 1998 by Larry page and Sergy Brin. The Google search engine is widely used around the globe. Google is now among the largest companies of the world in terms of making profit and creativity. The mission of google is to organise the world’s information and make it universally accessible and useful. (

(Part One)
3. Academic Models & Concepts

All organization has strength and weakness in functional area of business. Internal analysis rectifying the strength and indicate the weakness of organization (David FR, 2003). Internal Analysis of Google consists of two academic models which includes Core competence & Value chain:

3.1 Core Competence:-

Core competence is a unique capability that affords some type of competitive advantage. It corresponds to a business process, and involves underlying skills, functions, systems and knowledge. Google’s core competencies are in different areas which makes Google a unique company as compare to its...
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