Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. Without the unwavering focus on mission and vision it’s much too easy to get mired in the day to day routine — which businesses are chock full of.
"Mission Statements" and "Vision Statements" do two distinctly different jobs.
A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization's success – and its prime audience is the leadership team and stockholders. Mission will feed into the confidence of your organization by feeding this ever-present self-talk: “We can do this, and we are the ones ordained to do this, for we are the best at it.” Mission will churn out revolutionary ideas about the mundane, banishing mediocrity.
Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers' understanding of why they should work with the organization. Vision creates that momentum of growing anticipation about the future, where change is embraced as a step closer to that very compelling picture of what’s coming next. The excitement about the future trumps any apprehension about the uncertain — change is recognized as the catalytic converter it is.
Question 2 - (a) Define planning.
(b) Explain the importance of planning.
(a) Planning is a process which involves the determination of future course of action, i.e. why an action, how to take an action, and when to take action are main subjects of planning. A basic management function involving formulation of one or more detailed plans to achieve optimum balance of needs or demands with the available resources. The planning process (1) identifies the goals or objectives to be achieved, (2) formulates strategies to achieve them, (3) arranges or creates the meansrequired, and (4) implements, directs, and monitors all steps in their proper sequence. According to Koontz & O’Donell, “Planning is deciding in advance what to do, how to do and who is to do it. Planning bridges the gap between where we are to, where we want to go. It makes possible things to occur which would not otherwise occur”.
(b) The importance of planning is explained as under:
• Planning increases the organization's ability to adapt to future eventualities: The future is generally uncertain and things are likely to change with the passage of time.
• Planning helps crystallize objectives: A proper definition and integration of overall and departmental objectives would result in more co-ordinated inter-departmental activities and a greater chance of attaining the overall objectives.
• Planning ensures a relatedness among decisions.
• Planning helps the company to remain more competitive in its industry:
• Adequate planning reduces unnecessary pressures of immediacy:
• Planning reduces mistakes and oversights: Although mistakes cannot be entirely obviated, they can certainly be reduced through proper planning.
• Planning ensures a more productive use of the organization's resources planning makes control easier: The crystallization of objectives and goals simplify and...