Online Banking

Advances in Applied Economics and Finance (AAEF) Vol. 2, No. 2, 2012, ISSN 2167-6348 Copyright © World Science Publisher, United States www.worldsciencepublisher.org

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Analysis of SWOT on Internet Banking
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Yan-Qin Su, 2Ying-Jun Sun

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Yan-Qin Su, Business School, University of Shanghai for Science and Technology, Shanghai, China Ying-Jun Sun, Business School, University of Shanghai for Science and Technology, Shanghai, China Email: [e-mail]

Abstract –With the development of Internet, online banking has become a development trend of Bank. It also provides more opportunity for the profits. The advantages of the online banking draw attentions from each bank. Its convenience is helpful to develop the bank markets, but also can improve the bank 's financial service level. So each bank searches for more innovative financial products to pursue the market share. The SWOT analysis-based method on the internal and external environment provided the theoretical basis for online banking. The strategic analysis shows the research value and has certain practical significance. Keywords –SWOT analysis; Internet banking; Strategic research

1. Introduction
The first internet bank in the world is the United States of "security first network Bank" (SFNB), is founded on October 18, 1995. The bank has no branches and the banking is operated through the Internet, after that the internet bank starts to be followed by national banks. Internet banking on the banking industry is very farreaching. It’s not only for existing banks to open up a new sales channel for providing its products and services, and copying the existing banking. But importantly It changes the traditional banking business model and business concepts. It promotes a new form for the bank industry and reflects the change of social system arising from the information technology revolution. Compared with the foreign internet banking China Merchants Bank (CMB) carries out the first internet

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