On balance, do you think Google has a serious public relations problem?
5. On balance, do you think Google has a serious public relations problem?
I believe Google does not have a serious public relations problem because of two reasons; first, Google has reconciled with many companies or organizations even if they have litigations, second, Google fires excellent talents and specialists on public relations problem. It is true that Google have experienced litigations. As Google expand its size and growth, they are more likely to have litigation and regulation, especially from competitors or other organizations. However, Google won most of its cases. For example, Google has been working on Google Books Library Project. The main purpose of this project is to make a lot of books in many libraries available on-line. Against this project, the Association of American Publishers (AAP) filed a lawsuit as an infringement of copyright in 2005. It took so long time to be judged, but Google finally reconciled with AAP. Although the detail of this litigation is not announced publicly, Google has suggested separating the profit earned by selling books. Of course Google needs to make profits because it is a business firm whose primary goal is earning profits to stockholders. However, one of the most important missions of Google is to make more information available to more people. Many publishers also benefits by Google Books Library Project because customers get more opportunities to know their books. Google will have litigations in the future, but Google will be able to reconcile them if Google can provide benefits to other organizations and construct win-win relationships. The second reason is Google has excellent talents. Sergey Brin and Larry Page were Ph. D students of Stanford, and what’s more Google has had outstanding software engineers and mathematicians, many holding worthless stock options. These talents and plenty of funds are able to attract more marvelous employees specializing in legal problems such patents, copyrights, or
I believe Google does not have a serious public relations problem because of two reasons; first, Google has reconciled with many companies or organizations even if they have litigations, second, Google fires excellent talents and specialists on public relations problem. It is true that Google have experienced litigations. As Google expand its size and growth, they are more likely to have litigation and regulation, especially from competitors or other organizations. However, Google won most of its cases. For example, Google has been working on Google Books Library Project. The main purpose of this project is to make a lot of books in many libraries available on-line. Against this project, the Association of American Publishers (AAP) filed a lawsuit as an infringement of copyright in 2005. It took so long time to be judged, but Google finally reconciled with AAP. Although the detail of this litigation is not announced publicly, Google has suggested separating the profit earned by selling books. Of course Google needs to make profits because it is a business firm whose primary goal is earning profits to stockholders. However, one of the most important missions of Google is to make more information available to more people. Many publishers also benefits by Google Books Library Project because customers get more opportunities to know their books. Google will have litigations in the future, but Google will be able to reconcile them if Google can provide benefits to other organizations and construct win-win relationships. The second reason is Google has excellent talents. Sergey Brin and Larry Page were Ph. D students of Stanford, and what’s more Google has had outstanding software engineers and mathematicians, many holding worthless stock options. These talents and plenty of funds are able to attract more marvelous employees specializing in legal problems such patents, copyrights, or