Preview

Omnitel Italia case Exhibit 6 8

Satisfactory Essays
Open Document
Open Document
162 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Omnitel Italia case Exhibit 6 8
Omnitel Pronto Italia - Questions for 1 page report

1. What do you learn from the results of the Conjoint Analysis presented in Exhibits 6 to 8? Specifically, what information can you get about the size of the cost sensitive market among current users, prospects and rejectors?

NOTE: Exhibit 6, which is derived from a conjoint analysis, can be read as follows: The “Total (Importance Score)” is the average score for all customers on the attributes given (Brand, Activation Cost, etc.). For each of the 4 segments created (Brand Loyal, Service / Special Service, etc.), the deviation score for each attribute are given. The actual score for any attribute for a segment is the sum of the average score and the deviation score.
Thus, the importance score for the Brand Loyal users for the attribute “Brand” is 54 (average score) + 127 (segment score) = 181. Similarly, the importance score for Monthly / Peak segment on that attribute is (54-64) = -10.

2. If you were Fabrizio Bona, what changes would you make to LIBERO and why?
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case 08-1
    • 874 Words
    • 4 Pages

    Case 08-1

    According to ASC 230-10-45-14, sale of accounts receivable should presented as financing cash inflows in the statement of cash flows. According to ASC 230-10-45-12, Cash received from…

    • 874 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Unit 3 Case 1. Ocpyright
    • 86 Words
    • 1 Page

    Unit 3 Case 1. Ocpyright

    ocpyright is were the original work is protected from people who use it for uses that are for there enterainment.…

    • 86 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Woogie Boogy
    • 1336 Words
    • 6 Pages

    Woogie Boogy

    Analysis and Evaluation - This section should contain a thoughtful and succinct assessment of the industry, market, buyer behavior, and organization. Be careful not to merely restate case information; rather, focus on an assessment and interpretation of the facts, qualitative and quantitative data, and management views. This section should also present the plausible alternative courses of action with pros and cons analysis for each alternative.…

    • 1336 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case 11.4
    • 503 Words
    • 3 Pages

    Case 11.4

    “Validity is the extent to which a test measures what we actually wish to measure” (Cooper and Schindler, 2014, p.257). “Reliability has to do with the accuracy and precision of a measurement procedure” (Cooper and Schindler, 2014, p. 257). Validity is more critical to measurement than reliability because without validity, reliability is meaningless. For example, a bathroom scale may give a weight each time a person weighs themselves, which proves the scale is reliable in giving feedback. If the scale displays an incorrect weight each time then it is not a valid weight and a person cannot accurately measure themselves to know if a goal is being met or not. Validity and reliability can also be thought of in terms of a person and their work. A person may show up to work on time and complete all tasks that are required everyday, which proves they are reliable, however if they tasks are not completed correctly then there is no validity to work and it must be redone. Finally, validity…

    • 503 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Evaluate Marketing Opportunities - Tilba Cheese Case Study
    • 1991 Words
    • 8 Pages

    Evaluate Marketing Opportunities - Tilba Cheese Case Study

    Within the context of evaluating marketing opportunities, brand value relates to the intangible aspects of a company that act as a major source of competitive advantage and benefit for both consumers and sellers. For example, a strong brand value allows for a faster purchase decision process for consumers as information can be gathered quickly, and alternatives will often not be considered with equal weighting. Healy confirms this stating that “Good brands create shortcuts in product choice” (p. 136).…

    • 1991 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Omnitel Case Study
    • 1543 Words
    • 7 Pages

    Omnitel Case Study

    Omnitel entered the Italian communication market in February 1995. It offered plans similar to TIM’s. In the hopes that superior customer care would be its competitive advantage, Omnitel focused on high quality customer service. However, after several months’ data proved that although customers were pleased with the quality of service, the strategy did not result in a corresponding increase in market share. Only 4% of the market was gained as a result of this initiative. In January 1996, Omnitel reported 60,000 subscribers (its first month of service) and by May, their coverage had extended to 50% of the territory.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Exxonmobil: Social Responsibility in a Commodity Market
    • 1042 Words
    • 5 Pages

    Exxonmobil: Social Responsibility in a Commodity Market

    2. How does the information in this case relate to the common criticism that marketing causes prices to be higher than they normally would?…

    • 1042 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Individual Case Analysis
    • 729 Words
    • 3 Pages

    Individual Case Analysis

    B. Conclusions – I am looking for 10 to 20 conclusions. What did you conclude as a result of your analysis? I would expect to see conclusions that inform us about the industry. For example: is it attractive? If so, what is the basis for that…

    • 729 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Brand Loyalty at Whole Foods Market
    • 1175 Words
    • 5 Pages

    Brand Loyalty at Whole Foods Market

    Simplified brand loyalty describes a status in which consumers determine their selves in; out of it they become committed to a brand. Thereby they continue purchasing products or services of a specific brand. At this point consumers rather spent more money on a product of a specific brand than buying from multiple suppliers within the same category. Mainly brand loyalty is a result of consumer’s behavior, which is enforced through a company’s measurements regarding branding. Branding is a process that a company runs through in order to establish a new brand. The ambition here is to strengthen a unique name and image for a product in the consumer’s mind. If branding proceeds successfully customers retain as loyal customers. The American Marketing Association defines brand loyalty in two ways:…

    • 1175 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    MONTREAUX CHOCOLATE USA Case Analysis
    • 666 Words
    • 4 Pages

    MONTREAUX CHOCOLATE USA Case Analysis

    Although the research in consumer attitudes, usages, motivations, and health benefits had provided much useful information for the product design, it was still not enough to cover the total 4 lucrative segments. Another research with each segments covered should be done thereafter to have a better understanding how profitable for each group of customers.(citing from Textbook, Chapter 4: Creating Long-term Loyalty Relationships/ Customer Profitability, pp.38-39 )…

    • 666 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Case 2.1: Senco Electronics Company
    • 272 Words
    • 2 Pages

    Case 2.1: Senco Electronics Company

    4. Which alternative would you recommend be in place to accommodate future demand growth? What additional factors should be considered?…

    • 272 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Silvio case analysis
    • 2240 Words
    • 9 Pages

    Silvio case analysis

    Silvio Napoli, as head of Schindler Company’s corporate planning, is the best choice for the company’s India operations, given the facts of his adaptability of culture difference, his personality, background in Schindler, and his involvement of the Indian operation project, as well as his human resource management skills. First of all, Napoli is an Italian, who graduated from Harvard Business School. With solid education background, he became head of corporate planning in Schindler, which is a Swiss Company. His wife is a French-German dual national. Interacting with diversity of culture in life, he must be well equipped to adapt culture differences and handle the challenges. For instance, as he is employed as assistant of Chief Executive Officer of Schindler, he knows that Schindler is a formal Swiss company, so power distance is high that “the hierarchy was clear, politeness important, and first names rarely used.” (Silvio Napoli at Schindler India (A), page 3) He is well aware how people behave in the organizational context; he respects and embraces the culture, and he understands how he should behave as a manager. According to Thomas, D.C., & Lazarova, M.B.’s article on Cultural and Institutional Context of Global Human Resource Management, they said, “HRM systems are embedded in the cultural and institutional context of their home country. HRM may be somewhat resistant to the forces of globalization because its ability to change is limited by regulatory structures, interest groups, public opinion and culture norms, which are relatively slow to change.”(Page 38) Because of this reason, manager that is in charge of opening Indian subsidiary must be aware of culture difference and be flexible in adapting it while handling human resource management. As a result, his ability of solving culture challenges is strong. Also, his personality is well fit with the role of foreign market operator. He is…

    • 2240 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Supply and Demand and Long-run Equilibrium Price
    • 1532 Words
    • 6 Pages

    Supply and Demand and Long-run Equilibrium Price

    Task 4: As in Task 3, let’s suppose that there are the same 10 incumbents, and a large number of potential entrants into this industry. However --- and here is the twist! --- suppose that the cost curves of these potential entrants, rather than being described by Table 1 above, have cost…

    • 1532 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Six Paths Analysis
    • 457 Words
    • 2 Pages

    Six Paths Analysis

    Review Chapter 3, “Reconstruct Market Boundaries," and, using Figure 3-5 on page 79 as a guide, construct a quick six paths analysis for your chosen company.…

    • 457 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Communication (Brand positioning).
    • 1882 Words
    • 6 Pages

    Marketing Communication (Brand positioning).

    Greenberg, M., and McDonald, S. S., (1989), 'Successful Needs/Benefits Segmentation: A user 's Guide ', The Journal of Consumer Marketing, Vol. 6, Iss. 3, pp. 29-36…

    • 1882 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics