Professor Conrad Boyle
February 19, 2013
Identification of the Strategic Issues and Problems - This section contains a focused paragraph defining the problem. A problem well-defined is half solved; therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization.
The Springfield Nor’easters are a new and upcoming baseball team preparing to emerge in Springfield, Massachusetts. Springfield is located in a suburb of Boston, and as of today, they only have a minor league hockey team, which is preparing to relocate. If residents of the Springfield community want to see a sporting event, they have to travel nearly ninety miles to Boston for the experience. Larry Buckingham, marketing director for the Nor’easters, has the task of determining what the best price is for tickets each game. His goal is to break even in their first year of operation. There are many options for setting the price of the tickets. They can be based on individual games, multi game packs and season ticket plans. The stadium can only hold 3,600 people, limiting the amount of tickets to be sold. Deciding what price to set the tickets for will be difficult, because this is a new league for Springfield and the only close comparison is the minor league hockey team that has failed.
Analysis and Evaluation - This section should contain a thoughtful and succinct assessment of the industry, market, buyer behavior, and organization. Be careful not to merely restate case information; rather, focus on an assessment and interpretation of the facts, qualitative and quantitative data, and management views. This section should also present the plausible alternative courses of action with pros and cons analysis for each alternative.
Within the Springfield population of 55,000 residents, the Nor’easter’s target market is families above poverty level with...
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