Olympic Games 2012 - Markating Mix
The Olympic Games - London 2012
London is one of the great and most diverse world cities – and that means it’s always growing and changing. Winning the bid to host the 2012 Olympic Games and Paralympic Games has provided a boost to London’s renewal, giving the opportunity to enhance and accelerate existing plans, and making new projects possible.
The Games will take place throughout July – September 2012:
Olympics takes place 27th July – 12th August
Paralympics takes place 29th August – 9th September
• 26 Olympic sports in 31 venues
• 20 Paralympic sports in 21 venues
• 10,250 Olympic athletes and 4,000 Paralympic athletes
• 20,000 press and media
• Over 9 million tickets
London 2012’s ambition is to create Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world. They will create the most accessible and participative Games. It will touch people as it has never done before, stimulating people to do more and to try new things and reassess what we are all capable of. London 2012 has sport at its heart and London at the centre, but it is more than London and more than sport. It is a Games for London, the UK and the rest of the world, for sport and culture, for volunteers and business. (http/www.london.)
London 2012 Marketing and Sponsorship Plans
The organizers plan to draft a sponsorship strategy which will enable companies to understand the categories of sponsorship that will be available and the huge and unique marketing opportunities which come from the combination of the worlds powerful Olympic brand and one of the most iconic cities. The importance of protecting sponsor investment will be secured by the IOC 's comprehensive brand protection programme. The Olympic partners, sponsors and providers are the lifeblood of the Olympic Movement and have made outstanding contributions to success of the Olympic Games and deserve continued support and protection. Strong controls on the
London is one of the great and most diverse world cities – and that means it’s always growing and changing. Winning the bid to host the 2012 Olympic Games and Paralympic Games has provided a boost to London’s renewal, giving the opportunity to enhance and accelerate existing plans, and making new projects possible.
The Games will take place throughout July – September 2012:
Olympics takes place 27th July – 12th August
Paralympics takes place 29th August – 9th September
• 26 Olympic sports in 31 venues
• 20 Paralympic sports in 21 venues
• 10,250 Olympic athletes and 4,000 Paralympic athletes
• 20,000 press and media
• Over 9 million tickets
London 2012’s ambition is to create Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world. They will create the most accessible and participative Games. It will touch people as it has never done before, stimulating people to do more and to try new things and reassess what we are all capable of. London 2012 has sport at its heart and London at the centre, but it is more than London and more than sport. It is a Games for London, the UK and the rest of the world, for sport and culture, for volunteers and business. (http/www.london.)
London 2012 Marketing and Sponsorship Plans
The organizers plan to draft a sponsorship strategy which will enable companies to understand the categories of sponsorship that will be available and the huge and unique marketing opportunities which come from the combination of the worlds powerful Olympic brand and one of the most iconic cities. The importance of protecting sponsor investment will be secured by the IOC 's comprehensive brand protection programme. The Olympic partners, sponsors and providers are the lifeblood of the Olympic Movement and have made outstanding contributions to success of the Olympic Games and deserve continued support and protection. Strong controls on the
Bibliography: Kompakt Training Marketing – Weis – Kiehl Verlag Projektmanagement leicht gemacht – Hans Jürgen Probst , Monika Haunerdinger – Ueberreuter Wirtschaft Global Brand Strategy – unlocking brand potential • Verlag: Kogan Page; Auflage: New ed. (3. September 2005)