Nutrition and Nestle

Topics: Nutrition, Food, Nestlé Pages: 12 (2693 words) Published: December 5, 2012

Introduction Page 1
Company Background Page 2
Objective, Mission & Vision Page 3
PoliciesPage 4
The Product & Merchandise Page 5, 6 & 7
Example of Images & Logos Page 8
Marketing Strategies Page 9
Competition Strategies Page 10 & 11
Legal Responsibilities Page 12, 13
Customer’s Protection & Services Page 14
References Page 15


In this assignment given by Miss Esther Joan under the Customer Service subject, the company chosen by me is Nestle. I have tried to cover the brief history of the company, their objective, vision, and mission of the company and this brief history and other sub heading under it is compulsory to be understood and researched well as they form the basis for marketing plan of the company that I found through online (reference available on the last page). I have also tried to cover about their policies and marketing such as the product and merchandize supplied from the company worldwide. I also made some research about their legal responsibilities such as health & safety, hygiene, consumer’s protection. At the end, I provide the customer service information that were stated on their official homepage. I hope that the research and information that I have provided might hit the highest range of satisfactory for this assignment and able to get good marks for it.

Thank you.

Page 1

Today, Nestle is one of the leading Food and Nutrition Company in the world. Nestle has headquarters in Switzerland. The business of nestle is supported by its strong network in more than 86 countries with more than 500 factories. Along with that the business also gets the benefit of its international R&D network. The Nestle factories are operating in the different countries such as: * Asia

* America
* Africa
* Europe
* Oceania

As the company is in the sector of food and nutrition, it remains sensitive to being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the wellbeing of its consumers.

Page 2

Nestle aim is to become global leader in Food and Nutrition Company in the world and sustain that position. This objective of the company signifies that they need to work hard to stay ahead of Cadbury which is recently being acquired by Kraft food. Kraft is world leader in today's chocolate business and food and nutrition business.


Nestle aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.

To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and second is Focus on e-business and websites. Nestle has started investing heavy in development of e business and its promotion so as to capture clients in e business sphere also.


Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumer’s needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life.

The mission statement of Nestle is well articulated and reflects the long term objective for doing the business. It has mentioned in the mission statement that the company will provide consistently the best food product with the best quality throughout the life of their customers, which will ultimately enhance the quality of the life of its customers. The mission statement put the emphasis on the presence of the company in nearly every country. It promises in its mission statement that the company will...
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