Spring 2013 (2 credit hours)
Part of the Global Foundations Core (G-core)
Indiana University, Kelley School of Business
Department of Business Economics and Public Policy (BEPP)
GENERAL COURSE INFORMATION
Instructor Name: Steven F. Kreft
Telephone: (812) 856-4965
Office: BU 458
Office Hours: Monday and Wednesday 10:00am –11:00am, other times are available by appointment.
|Sections |Days |Times |Room | |15773 |M/W |12:20pm—1:10pm |BU—219 | |15774 |M/W |1:25pm—2:15pm |BU—219 | |15775 |M/W |2:30pm—3:20pm |BU—219 | |15776 |M/W |3:35pm—4:25pm |BU—219 |
COURSE LEARNING OBJECTIVES
By the end of this course, students should be able to:
1) Understand the often competing interests and objectives of various market and non-market stakeholders of multi-national corporations; 2) Identify various non-market strategies available to businesses facing political, economic, social, and/or technological pressures while operating in the global economy; 3) Evaluate potential non-market strategies based on risk and reward principals; 4) Recommend and defend an optimal solution that mitigates risk and maximizes reward under such global non-market pressures.
These learning objectives support learning goals 1 (An Integrative Point of View), 3 (Critical Thinking and Decision Making) and 9 (Global Awareness) of the Undergraduate Program. See the end of this syllabus for a full articulation of these goals.
G202 is intended to make you aware of the broad range of ways in which the non-market environment—government policymakers and other social regulators—affects business, and give you an understanding of the process through which businesses and other special interest groups create and change the rules of the game under which they function. In today’s economy, successful business strategy entails more than outmaneuvering rival companies; managers must also devise strategies to cope with the global, non-market forces that confront businesses and other forms of organization. Managers need to understand how social regulations are formed and how special interest groups, including their own businesses, can affect the formation process. This is true both for the CEO of a multinational corporation dealing with multiple governments and the administrator for a local partnership trying to deal with city officials. THEMES OF THE COURSE
1. Businesses operate in an environment that has both market and non-market elements, for example interaction with government and non-governmental organizations. 2. The rules of the non-market system are different from those in the marketplace. Special interest groups manipulate the system to their advantage, but the tools they use are not the same as those a business uses to make and sell its product. 3. Businesses can either react as non-market events come up or work with foresight to create a world that is to their liking. You need to understand who wins and who loses from interactions with social regulators, and how to be among the winners. COURSE MATERIALS
G202 Required Course Packet
The relevant case studies will be contained in the G202 customized reader packet available through the following Harvard Business School website: (https://cb.hbsp.harvard.edu/cbmp/access/16845528), which you are required to buy. This packet contains the required case readings that we will use throughout the semester. In addition to the case readings, the class notes (PowerPoint slides) will be detailed enough that...