Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA for men.
First of all NIVEA analysis the market. Before re-launching the product they shoul know about their brand position and their position in market. NIVEA for men needs to know what its male customers wants. And they should know who are their competitors present in the market. Secondly they find the needs of the consumer. This focus on product development combined with an emphasis on consumer needs, that is a key to differentiate NIVEA FOR MEN from others.
Q-2 Explain why NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN PRODUCTS.
The use of football sponsorship is a key element to increase their sales. They supported players to build a positive relation with men. This also helps to create stronger brand affinity for NIVEA FOR MEN among men. Because it allowed the brand to build and maintain a consistent dialogue with men, which helps to increase the sales.
Q-3 Using the case study, put together a SWOT analysis of NIVEA’S position just before the re launch of NIVEA FOR MEN.
1 It was the leading facial cream brand of UK market.
2 Company had a strong financial base to start a new market campaign. 3 They had a scientific research programs to start a new product and they also have well educated staff with relevant experience. Weakness:
1 The range of the product is relevant for the customers? 2 The distribution outlets are accurate and their sales are good? 3 Market research is up to date?
Q-4 describe how you effective the marketing plan for NIVEA FOR MEN has been.
Its was very effective for re launching of the new prduct. By the help of this we are able to know about the needs of the customer. We also know about the competitors present on the market. The marketing plan for re launch used past performance and forecast data to create...