Preview

Nike Project

Powerful Essays
Open Document
Open Document
3874 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike Project
Nike
Project Report

Mridul Jain, Krishore Veerasekar, Ziad Ahmed

Table of Contents
ABOUT NIKE 1
Description of Nike 1
MAJOR EVENTS 2
Acquisition 2
Divestitures 2
STRATEGY 2
Advertising 2
NIKE’S FINANCIAL RATIOS 3
Liquidity or Working Capital 3
Current Ratio 3
Quick Ratio 3
Working Capital 4
Efficiency and Asset Management 5
Total Asset Turnover 5
Fixed Asset Turnover 5
Days Sales Outstanding 5
Debt Management 6
Total liabilities to Total Assets 6
Long-Term Debt to Capital 6
Times Interest Earned (TIE) Ratio 7
Performance 7
Profit Margins 7
Return on Assets 8
Dupont Ratio 8
Bond Evaluation 9
Market Value of Debt, Debt Structure, Average maturity of Debt 9
Effect of Changing Interest Rate on Debt Market Value 10
Market Value of Equity (E) Calculation: 10
Market Value of Debt (D) Calculation: 11
The Calculation of Weighs: 12
Weight of Debt (WD) 12
Weight of Equity (WE) 12
The Advantages of Using Debt as Capital Structure 12
Details for Nike 2.25% | Maturity: 2023 14
Credit Rating as per Morning Star 15
Key Value Drivers and Barriers for Nike Growth 16
Key Drivers 17
Barriers 17
Nike Competitors Analysis 18
Under Armour and Nike 18
Estimated Stock Price and Actual Stock Price 19
Capital Budgeting 20
Cost of Capital and Capital Structure 23
Appendix A 26
REFERENCES 27

ABOUT NIKE
Description of Nike

Nike is the company which has thoroughly embedded in the hearts of people in the entire world. It has set it mark from the ground level of footwear to behemoth in the sports industry. In 1964 as a partnership, Nike was first established as Blue Ribbon Sports. The name Nike was made official on May 30, 1978. Nike became a public traded company in 1980.
The brand name Nike itself adds on the strength to the Nike Company. The other strengths of Nike include international operations where it has enormous expansion ability, innovation of new products such as eco – friendly products through which they are connecting the consumers directly. Nike has a huge customer

You May Also Find These Documents Helpful

  • Good Essays

    On January 25, 1964, Bill Bowerman and Phil Knight founded “Blue Ribbon Sports.” Mr. Bowerman and Mr. Knight officially changed the name of their company “Blue Ribbon Sports”, to Nike, Inc. on May 30, 1971. It started out as the two of them selling running shoes from a Japanese manufacturer out of the back of their van. They would park their van outside of track meets and try to sell their running shoes to the athletes. Nike is now headquartered in Beaverton, Oregon. To think that Nike came all the way from selling running shoes out of a van shows how far they have come as a company. This shows what Nike’s effective marketing and advertising strategies, quality products, and successful financial plan was able to let them do throughout…

    • 470 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike Stock Analysis

    • 833 Words
    • 4 Pages

    “On January 25, 1964 Nike, formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30, 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer, golf, hockey and basketball just to name a few.” In 1980, Nike entered the decade on the success of its Nike Air technology, and at the end of that year Nike completed its initial public offering (IPO) and became a publicly traded company on the New York Stock Exchange. The reason for going public was typically viewed as a means of raising addition capital without having to borrow, and also increase the company’s profile by having the public be more aware of their company. Also by that time Nike had acquired 50 % market share in the US sports shoe market, which was more than double its closest competitor Adidas”(Nike Business). Other major competitors in the shoe market included Rebook, Converse and Fila, but in 2003 Nike acquired Converse which earned them a greater share of the market. Nike is now the leading apparel company in the world since its expansion into the clothing market. They have a wide range of target audiences but the main focus is on people who are active and enjoy high quality athletic goods, especially footwear. “Nike also believes in the ‘big ad, big athlete’ philosophy to help market their product, and this had proven to be very successful over the years”(Nike Business). Consumers synthesize the Nike brand name with success because of the athletes who typically endorse the product are very successful.…

    • 833 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike, Inc. is a public-sector company that was founded in 1964 as Blue Ribbon Sports; this was later changed to Nike, Inc. in 1974. Nike specializes in athletic shoes and apparel, sports equipment and athletic and recreational products. Nike, Inc. main motive is to produce a quality product whilst making as much profit as possible; Nike, Inc. is a very profitable organisation and had a total income of $24.1 billion last year. Nike, Inc.’s mission is “To bring inspiration and innovation to every athlete in the world.” Nike, Inc. consider every person an athlete as they say, “if you have a body you’re an athlete.” The owners of Nike, Inc. have limited liability for the…

    • 323 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike Case Study

    • 899 Words
    • 4 Pages

    NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.…

    • 899 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Plan Paper

    • 463 Words
    • 2 Pages

    Strengths: global brand recognition, competitive prices, community involvement, celebrity endorsed, and a large product line. Nike is known for its state of the art equipment as well as its ever expanding product line. This is a huge part of their increasing expansion and revenue. When their product is seen everywhere, people want their own.…

    • 463 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike's Stock

    • 592 Words
    • 3 Pages

    Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Now, it is the one of the most popular in the businesses in the world, most of people will choose Nike for their first chose.…

    • 592 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Cultural Audit - Nike

    • 3143 Words
    • 13 Pages

    Shoes mean something different to everyone, but one thing remains constant, they are a big part of everyone’s lives, whether they realize it or not. Nike is the world’s leading athletic shoe industry, founded in 1972; they have climbed their way to the top and will not be knocked down. Nikes sales are impressive and they are a company devoted to upholding standards and morals within their company and suppliers.…

    • 3143 Words
    • 13 Pages
    Better Essays
  • Good Essays

    From their shoes to their professional athlete contracts with huge stars like Kevin Durant and LeBron James and even just their symbol, Nike is a household name. Its extremely hard to go anywhere without seeing a pair of their shoes, their symbol on a piece of some ones clothing, or even spotting one of their backpacks. But does that mean they would be a good investment? This paper aims to analyze the financial situations of Nike and one of its lead competitors, Under Armour, and help decide whether they have investment potential.…

    • 533 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Since the day Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight by using rubber and a waffle iron to make the sole of the first shoe, Nike has exploded onto the scene as one of the most popular brands on the market. Nike has gone from a few employees working in a garage to thousands of employees across the globe. “Nike directly employs more than 30,000 people across the globe, from designers and marketers to compliance monitors and accountants, to retail employees. In addition, Nike contracts with manufacturers that employ more than 800,000 workers” (NIKE, Inc., 2015).…

    • 897 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike Financial Analysis

    • 2483 Words
    • 10 Pages

    Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track & field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted on May 30, 1978. The infamous Nike Logo - Swoosh, was created for a fee of $35 by Carolyn Davidson, a graphics design student. In 1980, Nike becomes a publicly traded company with the completion of its Initial Public Offering of 2,377,000 shares of Class B Common Stock on New York Stock Exchange with the stock symbol NKE. Today, Nike employs over 27,000 people across the globe, and has net revenue in excess of $13 billion.…

    • 2483 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Nike Essay

    • 1227 Words
    • 5 Pages

    This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as:…

    • 1227 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Swot of Nike

    • 337 Words
    • 2 Pages

    Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first, however, with its many strengths, it finally became a symbol of sportswear.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Nike World Cup 2010 Case

    • 2066 Words
    • 9 Pages

    In 1962, Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972, they changed their name to Nike and developed their iconic swoosh logo. Their first innovative shoe featured a waffle outsole that was lightweight and provided superior traction. Through quality, innovation, endorsements and strategic decisions the company had captured 50 percent of the US running shoe market by 1979.…

    • 2066 Words
    • 9 Pages
    Better Essays
  • Best Essays

    Nike- Ethical Issues

    • 1448 Words
    • 6 Pages

    Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike.…

    • 1448 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States.…

    • 441 Words
    • 2 Pages
    Good Essays