Nike - Company Profile
Nike
Problem definition
We have chosen to write about Nike. First of all we are going to make a company description of Nike and write about their history, and then we would like to make a swot analysis, wherein we are going to write about the company’s strengths, weaknesses, their opportunities and their threats. Then we will write about the importance of globalization for Nike’s expanding. After that, we will write about their policies, among these we will mention their environment policy. After this, we will write about their working conditions, on the different Nike factories. And hereafter we are going to write about the American business culture, and then write about their products. Finally, we will round our report off by evaluating it, and by making a conclusion.
History / company profile:
Bill Bowerman and Bill Hayward founded Nike in 1964 as Blue Ribbon sports BRS. BRS opened its first retail outlet in Santa Monica, California in 1966 and later they opened their first west retail store in Eugene, Oregon.
The brand name Nike and the company’s swoosh was created in 1971. Some years later in 1979 Nike introduced its first pair of running shoes, with air-sole that was engineered by former NASA employee Frank Rudy. In 1981 Nike opened its first footwear distribution center in Memphis, Tennessee.
Later in 1990, Nike opened its first Nike town store in Portland, Oregon. They made an exclusive agreement with The Athletic Congress in 1992, so that every medallist in the Barcelona games would wear Nike Apparel.
In 1993 Nike introduced the “Reuse-A-shoe” program, whereby old athletic shoes would be collected and used in the making of athletic courts, tracks and fields. During March 2004, Nike and Australian soccer Association entered a partnership. Two years later in 2006, Nike and Google announced a website Joga.com, and this website was an online community for football. It is available in 14 languages. Since Nike has also introduced Joga TV
Problem definition
We have chosen to write about Nike. First of all we are going to make a company description of Nike and write about their history, and then we would like to make a swot analysis, wherein we are going to write about the company’s strengths, weaknesses, their opportunities and their threats. Then we will write about the importance of globalization for Nike’s expanding. After that, we will write about their policies, among these we will mention their environment policy. After this, we will write about their working conditions, on the different Nike factories. And hereafter we are going to write about the American business culture, and then write about their products. Finally, we will round our report off by evaluating it, and by making a conclusion.
History / company profile:
Bill Bowerman and Bill Hayward founded Nike in 1964 as Blue Ribbon sports BRS. BRS opened its first retail outlet in Santa Monica, California in 1966 and later they opened their first west retail store in Eugene, Oregon.
The brand name Nike and the company’s swoosh was created in 1971. Some years later in 1979 Nike introduced its first pair of running shoes, with air-sole that was engineered by former NASA employee Frank Rudy. In 1981 Nike opened its first footwear distribution center in Memphis, Tennessee.
Later in 1990, Nike opened its first Nike town store in Portland, Oregon. They made an exclusive agreement with The Athletic Congress in 1992, so that every medallist in the Barcelona games would wear Nike Apparel.
In 1993 Nike introduced the “Reuse-A-shoe” program, whereby old athletic shoes would be collected and used in the making of athletic courts, tracks and fields. During March 2004, Nike and Australian soccer Association entered a partnership. Two years later in 2006, Nike and Google announced a website Joga.com, and this website was an online community for football. It is available in 14 languages. Since Nike has also introduced Joga TV