New Product Development Strategy for Google
EXECUTIVE SUMMARY
Nowadays, Google is one of the biggest technology company in the world with some of the competitors such as Yahoo!, Apple and Microsoft that compete in the same technology customer market with their products such as iOS, Windows Phone 7 and many more. To make sure Google's business is in the market, Google needs to keep create and innovate their products so that customers are using Google products and keep their business in the market.
TABLE OF CONTENTS
INTRODUCTION
Figure 1: Google Logo (Google, 2012)
Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word "googol" a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite information in the web.
Google is known for its search engine "Google" that is the world's largest search engine since 2000 defeats other search engine such as Yahoo! and Bing. Since then, Google innovates and creates new products by partnership with or acquisition of some companies and the result is famous services their provided in the web or real life such as Gmail, Google+, Google Maps and Android mobile platform that is used by a lot of people around the world.
QUESTION 1
Discuss and suggest some feasible application considerations when developing a new product development strategy for Google.
Google is one of the biggest companies in the world that creates some of the famous product such as Google search engine, Android mobile platform, Gmail e-mail and many more. These products can compete with other products from other companies such as Apple, Microsoft, Yahoo! and many more that has market lead first rather than Google that join the business competition several years later even take a lead in the market. These products are not instant famous created
Nowadays, Google is one of the biggest technology company in the world with some of the competitors such as Yahoo!, Apple and Microsoft that compete in the same technology customer market with their products such as iOS, Windows Phone 7 and many more. To make sure Google's business is in the market, Google needs to keep create and innovate their products so that customers are using Google products and keep their business in the market.
TABLE OF CONTENTS
INTRODUCTION
Figure 1: Google Logo (Google, 2012)
Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word "googol" a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite information in the web.
Google is known for its search engine "Google" that is the world's largest search engine since 2000 defeats other search engine such as Yahoo! and Bing. Since then, Google innovates and creates new products by partnership with or acquisition of some companies and the result is famous services their provided in the web or real life such as Gmail, Google+, Google Maps and Android mobile platform that is used by a lot of people around the world.
QUESTION 1
Discuss and suggest some feasible application considerations when developing a new product development strategy for Google.
Google is one of the biggest companies in the world that creates some of the famous product such as Google search engine, Android mobile platform, Gmail e-mail and many more. These products can compete with other products from other companies such as Apple, Microsoft, Yahoo! and many more that has market lead first rather than Google that join the business competition several years later even take a lead in the market. These products are not instant famous created