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STRENGTH
Brand image - Google is one of the premier internet brands in the world. Significant brand image with strong market position provides a competitive advantage to the company.
Quality / Customer - Everything offered is of premium quality. Products are aimed at solving customer needs and problems by providing excellent customer experience.
Search leader - It is the most dominating search engine company with more than 65% market share globally.
Youtube - Purchased by Google in 2006, it is the biggest video-sharing website.
Mobile / Android - Majority of smarthphones run Android in the US. Google's dominance in mobile OS has led the firm to earn more than $8 billion in annualized run-rate on mobile, majority from mobile ads
Financials - the company’s strong performance translated into healthy balance sheet increases the investors’ confidence as well as allows the company to invest in potential growth avenues like new products.
Strong infrastructure base - consisting of online, software and hardware resources. It simplifies the storage and processing of large amounts of data, eases deployment and operation of large-scale global products and services, and automates much of the administration of large scale clusters of computers
The external environment of Google has been affected politically, economically, technologically, sociocultural, ecologically and legally (AFP, 2008). These elements are forces of pestel analysis, which affect the external environment of Google. The pestel analysis starting with politics; the external environment of Google faces many challenges, accelerated by the political movements around the world. Government requests information from Google, concerning their operations, and the effect of the operations in the network field. . According to goggle’s annual transparency report there where 12539 requests in 2009 when the company started releasing that information. In 2013 that number is up to21389. That’s a 70%
Brand image - Google is one of the premier internet brands in the world. Significant brand image with strong market position provides a competitive advantage to the company.
Quality / Customer - Everything offered is of premium quality. Products are aimed at solving customer needs and problems by providing excellent customer experience.
Search leader - It is the most dominating search engine company with more than 65% market share globally.
Youtube - Purchased by Google in 2006, it is the biggest video-sharing website.
Mobile / Android - Majority of smarthphones run Android in the US. Google's dominance in mobile OS has led the firm to earn more than $8 billion in annualized run-rate on mobile, majority from mobile ads
Financials - the company’s strong performance translated into healthy balance sheet increases the investors’ confidence as well as allows the company to invest in potential growth avenues like new products.
Strong infrastructure base - consisting of online, software and hardware resources. It simplifies the storage and processing of large amounts of data, eases deployment and operation of large-scale global products and services, and automates much of the administration of large scale clusters of computers
The external environment of Google has been affected politically, economically, technologically, sociocultural, ecologically and legally (AFP, 2008). These elements are forces of pestel analysis, which affect the external environment of Google. The pestel analysis starting with politics; the external environment of Google faces many challenges, accelerated by the political movements around the world. Government requests information from Google, concerning their operations, and the effect of the operations in the network field. . According to goggle’s annual transparency report there where 12539 requests in 2009 when the company started releasing that information. In 2013 that number is up to21389. That’s a 70%