New Life Style Association - Strategic Planning

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New Life Style Association
Project

27 September 2011

Introduction

The New Life Style Association (NLSA) is a non-profit organization in Pécs. It provides health care development and health care promotion services to the community. Their target group is wide, from the very young (babies and children) to the older generation (young adults, parents). New Life Style Association (NLSA) was created to serve public benefit by educating the community of Pécs and the region on health development and healthy life style. According to their web page NLSA started its operations 14 years ago. In 2009, the new president, Tünde Varga was put in charge. New Life Style Association has been moving towards new directions and has been developing new plans for the future. The organization now has 16 members. All the members have different specialties, including midwife, social worker, teacher, information technologist, mental hygiene specialist, nurse, nutritionist, tourism manager, pedagogic, reflexologies, social security consultant, economist and psychologist. Their mission to call attention to the importance of healthy life style, but emphasize health development and provide the community with quality services to help improve clients’ “new life styles”. Mission

New Life Style Association has a mission to call attention to the importance of healthy life style, form people’s attitude, emphasize health development and provide the community with quality services that improve the lives of people. Their mission shows the moral and ethical position of the association wirh their desired public image. Their mission indicates their core target market and it describes their services. It is quite narrow and specified. But is is without any expectations of growth and profitability, but it is understandable due to the fact that NLSA is non-profit. Their mission statement is easily understandable. The mission statement must be prominently displayed and promoted, but in this case it is missing, they have not got widely visible publications, presentations and representations of the organization. Their mission is relevant, it is broad and realistic, but it is not so memorable.

Mission Statement Rating Form
Characteristic| Very Good| Good| Neutral| Weak| Poor| Visionary|  |  |  |  | X|
Broad|  |  | X|  |  |
Realistic| X|  |  |  |  |
Motivational|  | X|  |  |  |
Short/concise|  | X|  |  |  |
Understandable| X|  |  |  |  |
Memorable|  |  | X|  |  |

The association has 16 members, but the plan is to expand and attract more workers. All the members have different specialties, including midwife, social worker, teacher, information technologist, mental hygiene specialist, nurse, nutritionist, tourism manager, pedagogist, reflexiologist, social security consultant, economist and psychologist. It is because they believe that their diversity is a strength of the organization to enable to broaden the scope of their activities. The members are socially aware, they can give and transmit authentic and relevant information to customers in order to support and promote health-conscious behaviour. The vision of New Life Style Association is to be an organization that is reliable, people-focused and provides support in bettering and facilitating the everyday life of families. The organization has developed SMART (specific-measurable-attainable-relevant-timely) goals for the short and long run as well. Their vision is fitting to their mission, it is realistic imagination, they can reach their aim, they focus on their core values and aspirations. Their vision has emotional involvment of the stakeholders, thus they attract consumers to read it.

Organizational processes: four-level system. First, it is the environmental scanning (both internal and external factors), then comes the strategy formulation, which is followed by strategy implementation, and finally control and feedback activities...
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