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New Belgium Case Study

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New Belgium Case Study
With New Belgium’s growing and expanding business, they have to ensure that all the markets that their products will be sold in are aware of them. They can do this by using the AIDA model that consists of attention, interest, desire, and action (Ferrell & Hartline, 2014). New Belgium needs to catch the attention of the consumers in all the markets they distribute in so they would know that the company exist and they product is now available in their area. The company has to draw interest to their products, maybe hosting or participating in local beer tasting events. Good use of the other parts of the model such as attention and interest along with good promotion will get consumers to desire the beer and take action by purchasing the beer.
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