New Belgium Brewing Company Essay
WEEK 2: A. Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for New Belgium Brewing.
New Belgium Brewing Company began with a bike ride of a mountain bike with “fat tires” through Belgium. Inspired by Belgian brewing creativity, Jeff Lebesch an American electrical engineer wondered could he return to Fort Collins and produce the high quality beer like those in Belgium. Lebesch starting experimenting out of his basement and decided to market the beer after getting the thumbs up from his friends. New Belgium opened for business in 1991 operating out of Lebesch basement. Lebesch wife, Kim Jordan was the marketing director. The first beer that they named was the Fat Tire Amber Ale in tribute to Lebesch bike ride through Belgium. The brewery soon outgrew the basement and was in need of a new space which led them to move into an old railroad depot before moving into their new building in 1995. The standard line includes Sunshine Wheat, Blue Paddle …show more content…
Social responsibility is a contract between corporations and society based on long-term social demands and expectations (Lantos, 2001). Socially responsible organizations adopt a system of governance, which expects people to take responsibility for their jobs, for continually improving the systems within which they work and delivering customer value. Leaders of the organizations have high expectation of their people but they do not bully their employees to keep them in line (Spitzer, 2010). New Belgium is alternatively empowered which means making business decisions based on minimizing environmental impact encouraging the growth of their employees, owners, and being socially responsible contributors to their community (newbelgium.com). New Belgium core values and beliefs are as
New Belgium Brewing Company began with a bike ride of a mountain bike with “fat tires” through Belgium. Inspired by Belgian brewing creativity, Jeff Lebesch an American electrical engineer wondered could he return to Fort Collins and produce the high quality beer like those in Belgium. Lebesch starting experimenting out of his basement and decided to market the beer after getting the thumbs up from his friends. New Belgium opened for business in 1991 operating out of Lebesch basement. Lebesch wife, Kim Jordan was the marketing director. The first beer that they named was the Fat Tire Amber Ale in tribute to Lebesch bike ride through Belgium. The brewery soon outgrew the basement and was in need of a new space which led them to move into an old railroad depot before moving into their new building in 1995. The standard line includes Sunshine Wheat, Blue Paddle …show more content…
Social responsibility is a contract between corporations and society based on long-term social demands and expectations (Lantos, 2001). Socially responsible organizations adopt a system of governance, which expects people to take responsibility for their jobs, for continually improving the systems within which they work and delivering customer value. Leaders of the organizations have high expectation of their people but they do not bully their employees to keep them in line (Spitzer, 2010). New Belgium is alternatively empowered which means making business decisions based on minimizing environmental impact encouraging the growth of their employees, owners, and being socially responsible contributors to their community (newbelgium.com). New Belgium core values and beliefs are as