Nestle

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Chapter 1: Introduction to Nestlé
Nestlé is a multinational packaged food and beverage company founded and headquartered in Vevey, Switzerland. [1] Nestlé Company is the world's first company to make infant cereal. Henri Nestlé is the chemist who starts to do research on baby food in year 1867. His products soon became known worldwide after introducing a baby drink, which is his new product. In 1905, Nestlé Company merged with Angle-Swiss Condensed Milk Company and after that Nestlé Company produced milk chocolate. [2]

Nestlé has a wide range of products across a number of markets including coffee, bottled water, other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food. Because of its variety production, now Nestlé becomes of the largest food companies in the world, marketing over 8500 brands and 30000 products.

Nestlé has almost 500 factories around the world and employs more than 200,000 employees worldwide. Nestlé operates in nearly 100 countries across 5 continents and the brand is trusted and confident for its customers to consume.  

Chapter 2: Analysis of Nestlé
2.1 PEST Analysis
Political Factor
Political issues can affect Nestlé for the good and the bad as if taxes increase, it will cause the selling price to increase, and therefore the number of consumers will be decrease due to the price sensitivity and sales of stock will be decreased. However if taxes decrease then the selling price will be lower and the likelihood is that the consumers will buy more, therefore the sales and the profit of Nestlé will increase. The political issue of Nestlé is one of the major factors that influence Nestlé growth throughout this century. The two world wars had affected Nestlé growth. For example, during the First World War, the dried milk was widely used which increased the sales of Nestle; but the Second World War caused Nestlé’s profit to drop by...
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