Nature of a Cpa Firm

Topics: Internet, World Wide Web, Certified Public Accountant Pages: 3 (755 words) Published: January 23, 2011
Case Study: Nature of CPA Firm

For this case study I looked at a broad range of CPA firms’ websites from the large national firms such as Deloitte, PWC and Ernst & Young to the smaller local firms including KDV, Copeland Buhl & Co and Schechter, Dokken & Kanter. While examining these websites, the first thing that became apparent to me is that the content and functionality from website to website is very similar. All of the websites I looked at include an ‘About Us’ page explaining who they are and what they do, which typically includes their mission statement. They all include a ‘Services’ page detailing the service provided which includes but is not limited to advisory, assurance, tax, consulting, financial and technology. All of the websites I looked at also featured a ‘Careers’ section which includes current job opening and detailed information about the organization’s culture and benefits. The large national firms include a listing of the industries they support. Some of the firms include a resources page which may contain links to a variety of calculators to assist with financial decisions as well as links to various publications and forms.

There are many reasons a firm may invest in a website. In fact, I would argue that it is essential for CPA firms to have a strong web presence if they want to be competitive in today’s marketplace. If you are a smaller firm, having a website can allow you to compete with the large national firms, as anyone with internet access can find your website. Having a website is also a much cheaper way to advertise when compared to the more traditional methods such as newspaper, television, radio, direct mail, etc… Having a website can allow you to reach millions of people something newspaper and radio cannot do. Having a website also improves your ability to enhance customer service because you have the ability to provide customers with information instantly. It also provides an avenue for recruiting a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Nature of a Cpa Firm
  • Nature of the Firm Essay
  • The Nature of a Firm Essay
  • The Nature of the Firm by Coase Essay
  • CPA 118 Essay
  • Essay about the firm
  • IT firm Essay
  • Essay about The Firm

Become a StudyMode Member

Sign Up - It's Free