narrative
DE LA SALLE LIPA
COLLEGE OF INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT
HRM AND TOURISM DEPARTMENT
RESORT MANAGEMENT
Prepared by:
Banog, Shiene
Borillo, Geraldine
Cleofe, Maricon
Lucasia, Ralph Joab
Pasia, Vina Mae
J3C
Presented to:
Mr. Roy G. Aguba
January 13, 2014
I. Introduction This paper would contain everything about our resort of choice, Laiya White Cove Beach Resort such as goals and objectives, history, mission and vision, organizational chart. It would also analyze the strengths, weaknesses, opportunities and threats that would affect the image of the resort. There will be strategic plans that will ensure the improvement of the establishment.
A. Objectives
To be able to gain more knowledge about a resort facility.
To be able to experience some of the services provided by a resort facility specifically a beach resort.
To be able to differentiate the standards of resort facility in the philippine setting
B. Significance
The paper wil be a good mean to evaluate the resort facility and it’s sevice.
Relevant to the resort for them to recognize their strengths and weakness and to able to improv more.
Significant for the researchers for their final requirements on the course.
II. External/Industry and Competitors Analysis
III. Company/Business Analysis
A. Company Profile
Laiya White Cove Beach Resort occupies a 1.5 hectare private compound situated in Bgy. Laiya, San Juan, Batangas, place known for its white sand beaches and fishing villages. The resort site is naturally endowed with white sandy beach resort, calm blue waters in the cove, rich marine life in nearby snorkeling sites. At the periphery are mountain ranges with coconut groves, hardwood forest and wild life. With a tropical island ambiance, the resort is not just a vacation destination but also a place to combine business functions with
COLLEGE OF INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT
HRM AND TOURISM DEPARTMENT
RESORT MANAGEMENT
Prepared by:
Banog, Shiene
Borillo, Geraldine
Cleofe, Maricon
Lucasia, Ralph Joab
Pasia, Vina Mae
J3C
Presented to:
Mr. Roy G. Aguba
January 13, 2014
I. Introduction This paper would contain everything about our resort of choice, Laiya White Cove Beach Resort such as goals and objectives, history, mission and vision, organizational chart. It would also analyze the strengths, weaknesses, opportunities and threats that would affect the image of the resort. There will be strategic plans that will ensure the improvement of the establishment.
A. Objectives
To be able to gain more knowledge about a resort facility.
To be able to experience some of the services provided by a resort facility specifically a beach resort.
To be able to differentiate the standards of resort facility in the philippine setting
B. Significance
The paper wil be a good mean to evaluate the resort facility and it’s sevice.
Relevant to the resort for them to recognize their strengths and weakness and to able to improv more.
Significant for the researchers for their final requirements on the course.
II. External/Industry and Competitors Analysis
III. Company/Business Analysis
A. Company Profile
Laiya White Cove Beach Resort occupies a 1.5 hectare private compound situated in Bgy. Laiya, San Juan, Batangas, place known for its white sand beaches and fishing villages. The resort site is naturally endowed with white sandy beach resort, calm blue waters in the cove, rich marine life in nearby snorkeling sites. At the periphery are mountain ranges with coconut groves, hardwood forest and wild life. With a tropical island ambiance, the resort is not just a vacation destination but also a place to combine business functions with