Music Appreciation Midterm: Fall 2012
Open book. Open notes. If you use a direct quote, you must cite it. Use each of these prompts as a basis for thoughtful discussion. There is no minimum or maximum number of words. Be thorough and specific. Prove to me that you’ve been in class and that you’ve learned something.
In our music business unit, we learned about various careers in the record industry, read about Chris Anderson’s “Long Tail” theory, and watched the “making” of a pop superstar. Tell me what you learned during this unit. What surprised you? Use specific examples.
In the music business unit, I learned about the various careers involved in the record industry, such as: the producer, song writer, artist, A&R, and record executive. The producer is the middle man between the artist and record company and is the one to call all the shots. The A&R is the one to find the potential artists (usually on youtube). Then there’s the record executive to oversee the finances of the project, and of course the song writer writes the songs. I was surprised when we watched the “making” of a pop superstar, to find out that the artist actually does the least amount of work. The people behind the scenes, writing the songs, making the music video, etc., are the most important part for the success of the artist. For example, the artist Carly Rae Jepsen was found on youtube. She had the looks and decent singing to be chosen. I also didn’t realize how much of a role autotune took for the artist. The artist we watched in the video sang off pitch, and they were able to instantly correct it. In fact, they are even able to use the software when they are performing on stage. Another thing that surprised me was Chris Anderson’s “Long Tail” theory in reference to music artists. As shown in the graph below, the “long tail” consists of all the niche artists (artists with a smaller audience), and the beginning of the graph would be all the “hitch” artists, or...
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