Mrqqq
The transition economies of Europe
Business strategy for A2
David Dyer
Director of Cambridge Business Studies Trust
Peter Stimpson
Hurtwood House, Surrey
iii
P UBLISHED BY THE PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE
The Pitt Building, Trumpington Street, Cambridge, United Kingdom
CAMBRIDGE UNIVERSITY PRESS
The Edinburgh Building, Cambridge CB2 2RU, UK
40 West 20th Street, New York, NY 10011-4211, USA
477 Williamstown Road, Port Melbourne, VIC 3207, Australia
Ruiz de Alarcón 13, 28014 Madrid, Spain
Dock House, The Waterfront, Cape Town 8001, South Africa http://www.cambridge.org © Cambridge University Press 2001
This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.
First published 2001
Third printing 2003
Printed in the United Kingdom at the University Press, Cambridge
Typeface Minion System Apple Macintosh Quark® 4.1
A catalogue record for this book is available from the British Library
ISBN 0 521 00365 2 paperback
Cover photograph by courtesy of Digital Imagery
© PhotoDisc, Inc. 2001
Unless otherwise stated photographs courtesy of SA Picture Research.
Every effort has been made to reach copyright holders of material in this book previously published elsewhere. The publisher would be pleased to hear from anyone whose rights they have unwittingly infringed.
Contents page Introduction
vii
Acknowledgements
ix
1 Setting corporate objectives
1
2 Tools for strategic planning
20
3 External economic influences
51
4 Business strategy in a changing world
80
5 Devising and implementing strategy
114
6 Reviewing business strategy
142
7 Managing strategic change
167
8 Preparing for the examination
190
Glossary
199
Index
206
v
1
Setting corporate objectives
On
Business strategy for A2
David Dyer
Director of Cambridge Business Studies Trust
Peter Stimpson
Hurtwood House, Surrey
iii
P UBLISHED BY THE PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE
The Pitt Building, Trumpington Street, Cambridge, United Kingdom
CAMBRIDGE UNIVERSITY PRESS
The Edinburgh Building, Cambridge CB2 2RU, UK
40 West 20th Street, New York, NY 10011-4211, USA
477 Williamstown Road, Port Melbourne, VIC 3207, Australia
Ruiz de Alarcón 13, 28014 Madrid, Spain
Dock House, The Waterfront, Cape Town 8001, South Africa http://www.cambridge.org © Cambridge University Press 2001
This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.
First published 2001
Third printing 2003
Printed in the United Kingdom at the University Press, Cambridge
Typeface Minion System Apple Macintosh Quark® 4.1
A catalogue record for this book is available from the British Library
ISBN 0 521 00365 2 paperback
Cover photograph by courtesy of Digital Imagery
© PhotoDisc, Inc. 2001
Unless otherwise stated photographs courtesy of SA Picture Research.
Every effort has been made to reach copyright holders of material in this book previously published elsewhere. The publisher would be pleased to hear from anyone whose rights they have unwittingly infringed.
Contents page Introduction
vii
Acknowledgements
ix
1 Setting corporate objectives
1
2 Tools for strategic planning
20
3 External economic influences
51
4 Business strategy in a changing world
80
5 Devising and implementing strategy
114
6 Reviewing business strategy
142
7 Managing strategic change
167
8 Preparing for the examination
190
Glossary
199
Index
206
v
1
Setting corporate objectives
On