Delivering Value

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An Exploration of Community Development Vehicles

DELIVERING V ALUE
AN EXPLORATION OF COMMUNITY DEVELOPMENT VEHICLES ADOPTED BY CORPORATES IN INDIA

ASIA PACIFIC PHILANTHROPY CONSORTIUM

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Delivering Value

DELIVERING VALUE

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An Exploration of Community Development Vehicles

DELIVERING VALUE
An Exploration of Community Development Vehicles Adopted by Corporates in India Viraf Mehta • Pramod John • Anchal Kumar • Indrani Maitra Ravi Puranik • Sonia Shrivastava • Elizabeth Leff Rahul Krishna • Abdul Latheef Kizhisseri

Partners in Change www.picindia.org The Asia Pacific Philanthropy Consortium www.asianphilanthropy.org 3

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Delivering Value

Delivering Value An Exploration of Community Development Vehicles Adopted by Corporates in India Viraf Mehta, Pramod John, Anchal Kumar, Indrani Maitra, Ravi Puranik, Sonia Shrivastava, Elizabeth Leff, Rahul Krishna, Abdul Latheef Kizhisseri

© 2006, Partners in Change ISBN 81-903505-0-1

Published by Partners in Change C-75, South Extension Part II, New Delhi 110 049 Tel: +11-4164 2348-51 www.picindia.org

The authors assert moral and legal right to be identified as authors of this work. All rights reserved with the Publisher. Copying and use in any form without express permission of the publisher is prohibited.

Cover Design: Argee/WordMakers Printed and bound in India, by National Printing Press, Bangalore 4 y

An Exploration of Community Development Vehicles

Acknowledgments
We sincerely thank all the people who have given their valuable time for making this pioneering study and publication of this report possible. As the number of people involved in the study from conception to completion are too many, we are not venturing to list the names but we remember everyone with a deep sense of gratitude. We acknowledge the special interest shown in the project by the leaders of the Asia Pacific Philanthropy Consortium and the Centre for Advancement of Philanthropy. We express our deep gratitude to the leaders of the GIVE Foundation and the Institute of Rural Management, Anand, for partnering the study through their management internship programmes. We gratefully acknowledge the participation of Fulbright Fellowship Programme and the Indian Institute of Management Bangalore in the study through a Fulbright scholar. Special thanks are due to the CEOs, management leaders of the companies, heads and functionaries of their community development vehicles who participated in the study. All of them have extended curteous cooperation and expended much of their valuable time for interviews and for answering follow-up questions despite their busy schedules. We specially thank the members of the Advisory Group, Mr. Noshir H. Dadriwala, Mr. Shambu V. Sista and Mr. Kishore S. Rao for being excellent guiding posts. Our thanks to Mr. Koshy Mathew, and designers – WordMakers, Bangalore. for editorial and design assistance.

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Contents

Foreword 1. Entering the Paths of Exploration 2. Process of the Inside Exploration: Approach and Methodology of the Study 3. On the Paths of Corporate Philanthropy and Social Responsibility 4. Fruits of the Exploration 5. Towards New Paths of Responsibility: Analysis and Benchmarking CDVs and their New Pathways 6. Parting Words for the Future Bibliography Annexures 1. The Fellow Travellers: Companies and CDVs Participated 2. The Survey Instrument 3. Partners in the Exploration: Organisational Details 4. Advisory Group Members 5. The Exploration Team

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Foreword
Corporate philanthropy or business philanthropy has a long history in India, which can be traced back to the first generation of big businesses in India, and even to the post-pastoral trade epoch and the pre-colonial era of Chinese and...
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