Cloud Computing Industry Analysis

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  • Topic: Cloud computing, Grid computing, Service level agreement
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2012

Cloud Computing Industry Analysis

Submitted ByRomi Narang (197) Suryadeep Gumber(212) Rajesh Anuragi (196) Smith Rakesh (194) Neha Chavan(221) Neha Agrawal (224) Chandrika Gailot(229) 1/10/2012

Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Cloud Computing ............................................................................................................................ 3 WHAT ARE THE NECESSITIES OF CLOUD COMPUTING? ................................................................ 5 What are the needs of PaaS, IaaS, SaaS (Cloud Families)? ........................................................... 6 Pricing Models ................................................................................................................................ 9 PESTLE Analysis ............................................................................................................................ 11 Technological Infrastructure required for Cloud Computing ...................................................... 17 Cloud Computing - Drivers Vs Inhibitors ..................................................................................... 18 Global cloud computing market size& Future growth ................................................................ 22 CLOUD COMPUTING AFFECTING FIRM BOUNDARY .................................................................... 25 Web 2.0 and Cloud Computing ................................................................................................ 31 Porter’s 5 Forces Analysis ........................................................................................................ 35

1. Cloud Computing
Cloud computing refers to the provision of computing resources like computing power, applications, computing infrastructure and business processes in manner that is scalable as per requirement and can be shared in order to gain economies of scale. These provisions are delivered as a service over the internet (or any other electronic network) and the service can be accessed by the end users via a computing device. The data and application related information relevant to the end users business/personal needs is stored on remote servers. The term ‘cloud’ is used for the abstraction of the complex network infrastructure that is used for providing the service.[1]

Figure 1. Logical Diagram for Cloud Computing:

[2]

Office building analogy for cloud[4]
A more effective way to explain the concept of cloud computing is to compare it with an office building. An office building can accommodate multiple companies belonging to different types of industries. Although some companies can go for privately managed maintenance/servicing of their own office, it will be extremely economical and cost effective for all companies to go for shared services that are used by all. These will mostly comprise of some essential and fundamental utility services. Likewise, Cloud computing enables sharing of the computing resources, management of which by a single company could be taxing and uneconomical.

The flexibility, immediate availability and cost effectiveness of the maintenance, hardware and platform development offered by cloud computing can be compared with the electricity coming out of every wall of an office building, the underlying technical aspects being abstracted from the user.

Figure 2: Cloud computing compared to shared office space[4]

Players in the Cloud computing world: [1]
Vendors: Provide applications and enabling technology, infrastructure, hardware, and integration. Partners: Collaborate with the vendors and provide support services to customers. Business Leaders: Either use or evaluate various types of cloud computing offerings.

Types of Cloud computing services:[3]
Private Cloud: The cloud is owned by a particular customer with the required infrastructure and technology residing either on-site or off-site. This type of service is costly but...
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