Moral

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TABLE OF CONTENTPAGE
1.0INTRODUCTION1 - 2
2.0PRODUCTS & SERVICES 3 - 4
3.0MACRO ELEMENTS 5 - 7
a) Political & Regulations
b) Economy
c) Social
d) Technical
4.0CONCLUSIONS 8

5.0REFERENCES 9

1. INTRODUCTION
1. The spices business of Faiza started on the 1968, when founder of Faiza Marketing(formerly known as Syarikat Faiza), Mrs Hajjah Faiza Bawumi Sayed Ahmad, formulated its own traditional heritage “home-made blends” recipes. During that time it was more than try and error recipes, whereas it was produced for limited quantity and only sold to relatives and neighbour, in order to gain a feedback to the taste of the spice recipes. 2. Learned from experienced, Faiza had improvised the recipes to suit the taste of Malaysian. Since then, the journey through the open door has begun as the market demand shows positive growth for the following years. That was at this time when Faiza was divined to formed independent business unit to spearhead the spice business strategically. 3. Thus, in 1998 Faiza Marketing Sdn. Bhd. (FMSB) was incorporated and Mrs. Najwa Abu Bakar (Daughter of Mrs Hajjah Faiza) was the person who works tirelessly to spread the wing in marketing and manufacturing a wide range of spices product, to where it is now. Nowadays, with more than 20 types of products and proper promotion channel, FAIZA spices has become one of the most trusted household brand name throughout the region, under the tagline Hygiene & Quality. The most popular brand is Faiza Raja Curry, Faiza Curry, Faiza Beriani and Faiza Bukhari. 4. At FMSB, customer’s satisfaction is always our utmost priority. To that extend our products definitely employed the best quality of selected ingredients in order to preserve the traditional recipes and taste of our legacy. As a result, we firmly concerned in producing HYGIENE & QUALITY...
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