Shah Flavor SWOT
1.0 Company Background
ES Fusion Enterprise (ES Fusion) is one of the companies that monitor by Small and Medium Enterprise (SME). The name of their product is a Shah Flavor Char Kuey Teow. This company located at Plot 8, Jalan Ep5, Melaka Halal Hub Serkam, 77300 Serkam Jasin, Melaka. The owner of this company is Mr. Mohamed Shaharini Bin Abdul Ghani. In Shah Flavor Char Kuey Teow production, Mr. Shaharini use the good quality of oyster sauce and fish sauce. Beside that, ES Fusion also gets the certification from Jabatan Islam Malaysia (JAKIM) for their main product based on food industries is Char Kuey Teow.
ES Fusion was established on 15 January 2010 by issuing food product legitimate under the brand Syah Flavor that more focus on Sos Char Kuey Teow .The capital for starting a business Mr. Shaharini only uses the family capital and also using his own money to start their business, the capital as much as RM8, 000 to buy the raw material and also equipment to make the Char Kuey Teow sauce. In the beginning, Mr. Shaharini was working as a chef in a five star Hotel in Kuala Lumpur and that is the reason why her interest in cooking area, eventually Mr. Shaharini start her Char Kuey Teow sauce business based on the concept of inherited family recipes.
For the start business, ES Fusion uses a traditional way or manual to cook the Char Kuey Teow sauces. The traditional way Mr. Shaharini must hire several people to produce the sauce and the quality of the sauce is more low because they can not make are more sauce then will give impact on demand from customers. Besides that, they must work early in the morning to start their work in processing the Char Kuey Teow Sauce. In this time, Mr. Shaharini embark their business with only sell on a small scale of their Char Kuey Teow Sauce in the market and its more to demand or order by the customer than they will produce the sauce.
After several years dabbling work as a chef in the hotel and learn more about
ES Fusion Enterprise (ES Fusion) is one of the companies that monitor by Small and Medium Enterprise (SME). The name of their product is a Shah Flavor Char Kuey Teow. This company located at Plot 8, Jalan Ep5, Melaka Halal Hub Serkam, 77300 Serkam Jasin, Melaka. The owner of this company is Mr. Mohamed Shaharini Bin Abdul Ghani. In Shah Flavor Char Kuey Teow production, Mr. Shaharini use the good quality of oyster sauce and fish sauce. Beside that, ES Fusion also gets the certification from Jabatan Islam Malaysia (JAKIM) for their main product based on food industries is Char Kuey Teow.
ES Fusion was established on 15 January 2010 by issuing food product legitimate under the brand Syah Flavor that more focus on Sos Char Kuey Teow .The capital for starting a business Mr. Shaharini only uses the family capital and also using his own money to start their business, the capital as much as RM8, 000 to buy the raw material and also equipment to make the Char Kuey Teow sauce. In the beginning, Mr. Shaharini was working as a chef in a five star Hotel in Kuala Lumpur and that is the reason why her interest in cooking area, eventually Mr. Shaharini start her Char Kuey Teow sauce business based on the concept of inherited family recipes.
For the start business, ES Fusion uses a traditional way or manual to cook the Char Kuey Teow sauces. The traditional way Mr. Shaharini must hire several people to produce the sauce and the quality of the sauce is more low because they can not make are more sauce then will give impact on demand from customers. Besides that, they must work early in the morning to start their work in processing the Char Kuey Teow Sauce. In this time, Mr. Shaharini embark their business with only sell on a small scale of their Char Kuey Teow Sauce in the market and its more to demand or order by the customer than they will produce the sauce.
After several years dabbling work as a chef in the hotel and learn more about