Mobilink Telecommunications Pakistan

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Executive Summary

This report is a result of the instructions of our teacher, Ms.Sobia Shokat. Who is conducting the course Principles of Management.

This effort by the student team will serve two distinct purposes; the first is to establish a comprehensive working model of the management practices at Mobilink. The second advantage is to evaluate the organization from an independent observer’s point of view; this would result in establishing an impartial but critical analysis of the organization. This analysis would help in isolating any problem areas with in the organization that might have crept into its day to day affairs.

The report starts off with a brief profile of the organization. It then looks at Mobilink’s parent firm, Orascom Telecom and what values Mobilink have inherited from this multinational telecommunications company.

It then looks at the company mission statement, its vision and its core values. Then the report looks at the key management functions of planning, organizing, staffing, leading and controlling. Then the student team attempts to undertake a SWOT analysis of the organization under the current market and prevalent situation.

Then the report looks into the strategic management of the company and how it plans to preserve its position of market leaders in the country by improving on the quality provided to its existing customers and also attracting new consumers so that the company continues to grow in the years to come. Finally the student team has attempted to put forth a list of suggestions to the management of he company so that it helps them not only the current market status of leaders in their field but also to continually grow into the future by providing ongoing value addition improved services and products to its valued customers.

Table of Contents

Title Page No

Company Profile9
Values of the company11
Functions of Management12
Planning12
Types of Planning13
Mission14
Vision14
Objectives15
Goal15
Strategy15
Policy16
Procedure16
Rules16
Budget17
MBO18
Compensation19
Organizing21
Principles of Organizing21
Organizing Process21
Qualities of good Organizer22
Organizational Structure23
Organizational Chart24
Levels of Management25
Structures26
Staffing27
Recruitment & Hiring28
Interview29
Benefits28
Training & Development28
Strategy for staffing29
Leading31
Purpose31
Skills needed32
Leadership styles32
Autocrat33
Democrat34
Directing Teams34
Goal Analysis35
Factors in Leadership36
Motivation36
Six Steps to Motivation37
Disputes38
Art of Delegation39
Controlling40
Control Process40
Strategic Management41
Step 1: Situational Analysis41
SWOT42
Step 2: Formulation of org strategy43
Develop Corporate Level Strategy43
Grand Strategy43
Micro Level Strategy44
Macro Level Strategy45
Alternative Strategies45
Portfolio Matrix46
BCG Growth Share Matrix46
Business Level Strategy48
Miles and Snow’s Adaptation Model49
Porter’s Generic Strategy48
Portfolio Life Cycle49
Functional Level Strategy50
Step 3: Maintain Strategic Control51
Control Process52
Direct Competition53
External Environment53
Alternative Strategies54
Contingency54
Identified Problems55
Possible Solutions56
Appendices57
Appendix A: Enterprise Profile57
Appendix B: Marketing Strategy60
Appendix C: Network & Coverage68...
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