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Mobbys
Overview:
The Mobies Awards 2012 is an awards program recognising the best of the Mobile Industry. The Mobies celebrate outstanding achievement across all aspects of the mobile landscape to recognize & honor the creativity and insight of both individuals and business at the cutting edge of the mobile marketing industry.

The awards showcase leading mobile achievements through a broad selection of categories. The Mobies Awards cover all sections of the Mobile Industry from device, hardware and accessories through to content development and innovation. The Awards are broken up in 6 themes; Devices, Best Content for Device Platforms, Best Content/Application across all Platforms, Innovation in the Mobile Industry and Mobile Marketing and Advertising and Individual Categories for professionals.

DEVICES: • Best Mobile Phone / Smartphone • Best Tablet • Best Data Device/ WiFi access stick • Best Mobile Accessory • Best Mobile Industrial Device • Best Bluetooth Device • Best Point of Sale (POS) Device/ Best Near Field Communication Device (NFC)

INNOVATION IN THE MOBILE INDUSTRY: • Best Audience Migration to Mobile Technology • Best Mobile Expanded service or application • Best New service or application

BEST APPLICATIONS / CONTENT - DEVELOPMENT PLATFORMS: • iOS • Android • BlackBerry • Windows7 • Mobile Browsers

BEST MOBILE APPLICATION / CONTENT IN: • Entertainment: Sports, Gambling, Music, TV, Performances, Nightlife • Lifestyle: Shopping, Fashion, Cooking • Information: News, Weather, Utilities • Education: Secondary & Tertiary, Govt Services, Not-For-Profit • Health/Wellbeing: Fitness, Nutrition, Medical • Travel: Flight Trackers, Booking Apps, Navigation, Travel Guides • Business: Banking, Mobile Trading Platforms, Financial Information – Currency Converter, Loan Calculator • Games: Action, Adventure, Board, Card, Dice, Casino, Puzzle,
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