Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012)8 Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012)8
Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012)8 “Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012)8 Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012)8 Final Examination (Week 5) (Monday, February 6th, 2012)15
Participation (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day)10 Weekly Summaries (2 points per week)10
Learning Team (25%)
Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012)5 Marketing Plan: Phase II Paper (Week 3) (Monday, January 23rd, 2012)5 Marketing Plan: Phase III Paper (Week 4) (Monday, January 30th, 2012)5 Marketing Plan: Final Paper (Week 5) (Monday, February 6th, 2012)10
Week One: Marketing Fundamentals
1.2Explain the importance of marketing in organizational success. 1.3Describe the elements of the marketing mix.
1.4Explain the importance of the marketing mix in the development of marketing strategy and tactics. 1.5Create a marketing plan.
1.6Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. ReadingsRead Ch. 1 & 2 of Basic Marketing.
Read Ch. 1 & 2 of Marketing Management.
Review this week’s Electronic Reserve Readings.
ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Learning Team InstructionsResources: University Library, Internet
Create the Learning Team Charter. (Due Week 1)
Create a new product or service for an existing organization. LEARNING TEAM MUST HAVE INSTRUCTOR APPROVAL ON PRODUCT AND ORGANIZATION PRIOR TO STARTING ON PHASE 1.
Begin working on the Marketing Plan. Your Learning Team will complete assignments related to creating a Marketing Plan. These assignments will culminate in the Marketing Plan: Final Paper and Presentation due in Week Five.
POST: Final Deliverables Folder in Team Forum
The Marketing Plan deliverables are:
Marketing Plan: Phase I Paper (Due Week 2)
Marketing Plan: Phase II Paper (Due Week 3)
Marketing Plan: Phase III Paper (Due Week 4)
Marketing Plan: Final Paper and Presentation (Due Week 5)Monday, January 9th
Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success.
Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.
Format your paper consistent with APA guidelines. A Certificate of Originality should be included.
Sunday, January 8th
Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words.
POST: Summary thread for each week in the main forum.
Monday, January 9th2
Week Two: Marketing Research
Objectives2.1Justify the importance of marketing research in the development of marketing strategy and tactics. 2.2Analyze the importance of competitive intelligence and analysis in marketing. 2.3Identify various segmentation criteria that impact target market selection. 2.4Describe the various types of organizational buyers and consumers...