Mkt 243

Only available on StudyMode
  • Download(s) : 274
  • Published : September 8, 2011
Open Document
Text Preview
In your group, you are required to create a new product in order to complete your assignment for the subject MKT 243.

The details are as follow:

1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary
1. Objectives
2. Vision
3. Mission
3. Background/ history
1. Company and product history
2. Company profile
3. Management board
4. Organizational chart
5. Business description
4. Marketing strategy (6 P’s)
1. Product description/ product strategy (product line, packaging& labelling) 2. Marketing channel (Place) (target market area- map) 3. Price
4. Promotion
5. Personnel
6. Presentation
5. Market analysis(geographic, demographic, etc)
6. Swot analysis
1. Strength
2. Weakness
3. Opportunity
4. Threat (competitive strategies)
7. Achievement, implementation, evaluation & control (profit plan, financial plan) 8. Appendixes

Notes:
1. Font size = 12 1.5 spacing except for header 14
2. Font type = Times New Roman
3. Foote note = your company name(left side) & confidential (right side) 4. Binding
5. Formal
6. Due date: end of semester after presentation

In your group, you are required to create a new product in order to complete your assignment for the subject MKT 243.

The details are as follow:

1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary
1. Objectives
2. Vision
3. Mission
3. Background/ history
1. Company and product history
2. Company profile
3. Management board
4. Organizational chart
5. Business description
4. Marketing...
tracking img