Mkt 101

Topics: Advertising, Marketing, Procter & Gamble Pages: 12 (2146 words) Published: July 24, 2011
Course Title
Principles of Marketing (MKT 101)

Prepared by
Mithila Islam Tisha
Id# 2010-2-10-270
Id# 2010-2-10-267
Id# 2010-2-10-122
Masuda Mustari Sun
Id# 2010-2-10-272
Kazi Lubaba Islam
id# 2010-2-10-201

Prepared for
Kashfia Ahmed
Senior lecturer
Department of Business Administration

Date of submission

21st April 2011
Kashifia Ahmed
Senior Lecturer,
Department of Business Administration,
EastWest University,
43 Mohakhali C/A,
Dhaka -1212, Bangladesh.

Subject: Submission of term paper

Dear Madam,

With due respect it is our pleasure to present the term paper entitled “Integrate marketing communication” Procter & gamble of. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario about Procter & gamble. To prepare this term paper, we have given best effort to accumulate needed information.

We hope you understand our term paper and we genuinely regret for any inconvenience to be found in this term paper and we shall always be available for any explanation required.

Yours sincerely,

Supria dabnath nitu
On behalf of rest of the group member
Department of Business Administration
East West University


First of all, we would like to thank Almighty, and then we want to give special thanks to our respective faculty Kashia Ahmad for giving us the opportunity to prepare the report on such a company’s Integrate marketing communication. As our performance, we have chosen Procter & gamble which is one of the biggest consumer product producers which has a big market share and we prepare this report based on data, information and the format that is given by our teacher. During the report preparation, we have learned how to prepare a report, how to work within a group. We have acquired unique knowledge thought practical experience and it will help us in future to prepare other term paper. In the end we have done our best.

Yours truly,

Name| Signature|
Supria Debnath| |
Tanzila hossain| |
Mithila islam tisha| |
Masuda Mustari| |
Kazi Lubaba Islam| |

Advertisement in Newspaper

Figure: Newspaper advertisement of P&G (brand- Head & shoulder)

* The Communication Process of P&G through Newspaper

Save 5¢ when you buy 1(any size)

P&G (brand: Head & Shoulder
People get known about the discount
All women’s and men’s.


Only for some specific product and users


* Sander: P&G (brand- Head & shoulder)
* Encoding: Words
* Message: Save 5¢ when you buy 1(any size)
* Media: Newspaper
* Decoding: People get known about the discount by newspaper coupon. * Receiver: All women’s and men’s.
* Response: Positive
* Noise: Only for some specific product and users.

* Effective marketing communication of P&G through newspaper

* Identifying the target audience: In this advertisement Procter & gamble focuses on educated men’s and women’s. Like Students, service holders. * Designing the massage: Head & shoulder offers discount by coupon to promote their sales. * Message content: This advertisement shows the rational appeal to the target market by offering some benefits through discount. * Message structure: The message draws a certain conclusion rather leaving it to the audience. The strongest argument is on the first and it presents one sided argument. * Message format: as it is a newspaper advertisement the message formats are color, headlines, copy, illustration etc. * Choosing media: In this advertisement Procter & gamble uses non personal communication channels through newspaper....
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