Preview

Mkt 101

Satisfactory Essays
Open Document
Open Document
2146 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mkt 101
Course Title
Principles of Marketing (MKT 101)

Prepared by
Mithila Islam Tisha
Id# 2010-2-10-270
TanzilaHossain
Id# 2010-2-10-267
SupriaDebnath
Id# 2010-2-10-122
Masuda Mustari Sun
Id# 2010-2-10-272
Kazi Lubaba Islam id# 2010-2-10-201

Prepared for Kashfia Ahmed Senior lecturer Department of Business Administration

Date of submission 21thApril

21st April 2011
Kashifia Ahmed
Senior Lecturer,
Department of Business Administration,
EastWest University,
43 Mohakhali C/A,
Dhaka -1212, Bangladesh.

Subject: Submission of term paper

Dear Madam,

With due respect it is our pleasure to present the term paper entitled “Integrate marketing communication” Procter & gamble of. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario about Procter & gamble.
To prepare this term paper, we have given best effort to accumulate needed information.

We hope you understand our term paper and we genuinely regret for any inconvenience to be found in this term paper and we shall always be available for any explanation required.

Yours sincerely,

Supria dabnath nitu
On behalf of rest of the group member
Department of Business Administration
East West University

Acknowledgement

First of all, we would like to thank Almighty, and then we want to give special thanks to our respective faculty Kashia Ahmad for giving us the opportunity to prepare the report on such a company’s Integrate marketing communication. As our performance, we have chosen Procter & gamble which is one of the biggest consumer product producers which has a big market share and we prepare this report based on data, information and the format that is given by our teacher. During the report preparation, we have learned how to prepare a report, how to work within a group. We have acquired unique

You May Also Find These Documents Helpful

  • Good Essays

    MKT415

    • 568 Words
    • 2 Pages

    The traditional CRM software is used to manage business interactions with customers in all areas. This is an application that makes communication and other elements much easier in the business world- at a hefty price of $350,000, which was only about 25% of the total implementation cost. There were several different types of potential customers (“noncustomers”) that the traditional CRM software suppliers were not serving with existing products. The three tiers in specific were individual customers and small and medium-sized companies. These customers were not buying traditional CRM for various reasons, with the major factor being cost. At the lower end of the market, many of the small businesses did not have funding to pay for the cost of basic CRM applications. These companies used more simple methods such as database programs; excel spreadsheets, Rolodex or even a basic filing cabinet. Individuals, or companies with few people could not afford to use the CRM, or simply didn’t have acSalesforce.com really eliminated the extensive cost for acquiring CRM software licenses and maintenance. Instead of the extensive cost that the traditional CRM software suppliers enforced, customers instead paid a monthly subscription fee (per user) to access the applications online. They raised the accessibility for their customers, being able to log on to use CRM applications via a simple web site (eliminating the need to purchase a software license), dramatically reducing the time spent on it as well. Along with being faster to use, it also reduces the time spent to train people on how to navigate the software. Not only was it easier, it was more efficient due to the fact that no client software was required to be installed. This allowed users to access CRM applications so long as you had Internet access.…

    • 568 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    mktg 301

    • 7180 Words
    • 29 Pages

    Which of the following identifies the best reason for why you should ignore advice to employ a competitive price approach in which you undercut all competitors?…

    • 7180 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Mkt 421

    • 1489 Words
    • 43 Pages

    1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product…

    • 1489 Words
    • 43 Pages
    Powerful Essays
  • Satisfactory Essays

    Mkt 522

    • 414 Words
    • 2 Pages

    (Remember you will need research to confirm this.): In my opinion my target audience for this product is to include but not limited to approximately 70% of the adult population in the United States.…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mkt100

    • 924 Words
    • 4 Pages

    Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.…

    • 924 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    mkt 501

    • 424 Words
    • 2 Pages

    This week’s topics include credit markets’ effect on the economy, as well as global economic conditions regarding trade and specialization business decisions. Concepts discussed include credit markets and the role of the Federal Reserve in creating money and controlling the money supply, as well as how economies interact with one another. The readings for the week address the role of the Federal Reserve and foreign exchange. These concepts emphasize the role of central banks in global financial crises and the tools they must utilize.…

    • 424 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    MKT 571

    • 1263 Words
    • 6 Pages

    I have been exactly where you are. Being so stressed out from Family, Work , Bills and other life issues. So I hope that these study guides really help you out. You can thank me at roguephoenix69 at facebook.…

    • 1263 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Syllabus Mkt 421

    • 2286 Words
    • 10 Pages

    Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum.…

    • 2286 Words
    • 10 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mkt 421

    • 401 Words
    • 2 Pages

    Most people tend to buy things that are the latest trend. Brands are a great decision maker when it comes to trend buying. The more popular the brand, the more people want to buy that brand. People go for what is familiar as well. If they are familiar with a particular brand then they purchase items of trend, usually because they have bought that particular brand before and feel more comfortable buying that type of product of a certain brand. In this day and age, the more it cost the better it is. This of course is not the case. It is naturally the best thing to compare similar products before purchasing. Introducing a product that is of the latest trend can be difficult, marketing managers need to be innovative, captivating, and original!…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mkt 421

    • 541 Words
    • 3 Pages

    1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to…

    • 541 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is expressed as well. To sum it up we will compare and contrast the marketing communication strategies for both domestic and international markets.…

    • 1141 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Dicussion

    • 354 Words
    • 2 Pages

    In 21. Century Technology’s has changed the way we live, the way we catch the information. In nowadays the society has become indifferent and it is hard to draw the attention. That’s way the company’s use the marketing communications to inform, persuade and remind consumers about the product and brand they sell. It’s very important to establish a dialogue and built relationships with consumers. The disciples in marketing communications include: Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mkt 506

    • 344 Words
    • 2 Pages

    •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    mkt 431

    • 2223 Words
    • 9 Pages

    Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.…

    • 2223 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Mkt Mgmt

    • 3612 Words
    • 15 Pages

    ✓ Marketing family entertainment: a fun experience and homespun entertainment based on old-fashioned family values. Disney responds to these consumer markets. For example if family goes to see a Disney movie together. They have a great time. They want to continue this experience.…

    • 3612 Words
    • 15 Pages
    Powerful Essays