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The Impact of the digital revolution in marketing and consumer behaviour.
The revolution at the first time was named as Industry revolutions which was begun and grow in United Kingdom on 17
The century. And then it continues with many new inventions that support every aspect inhuman life. Nowadays, the inventions of Internet, hand phone, GPS device (Global Positioning System), laptop/notebook, etc. give major changes in the way of living. For instances, Now every human everywhere could still stay connected because of digital revolution, it make every kind of info move and always changing globally. The communication ratio is also increased and faster and involve people from anywhere in the world. Digital Revolution is bringing new and fresh ideas to his user, which is so common to use presently. All the technology is giving superb impact to both of marketing and consumer behavior. In marketing side, it is more emphasis changes to how to execute and implement ways to market a product into public. Furthermore, some impact that happens today can be seen through internet that a lot of products are promoting by internet compare to how they were promote in 1970s that they were still use some conventional tools, e.g. Newspapers, post mail, magazine, billboard etc. With the invention of internet, it makes workers in advertising and marketing world more creative in how-to-promote. Although current marketing are still using old marketing methods, internet brings big impact. Facebook, twitter, blog spot, word press, website are some examples that this media is use for as one of new way in marketing products. For instances, Proton Malaysia put some products to be advertise in facebook and always update news through twitter. The advantage is this media is free of cost and effective to encompass people. Tough they are still use blog spot to explain the recent event and website as showcase of the products and in website have a feature for potential customer to purchase protons
The revolution at the first time was named as Industry revolutions which was begun and grow in United Kingdom on 17
The century. And then it continues with many new inventions that support every aspect inhuman life. Nowadays, the inventions of Internet, hand phone, GPS device (Global Positioning System), laptop/notebook, etc. give major changes in the way of living. For instances, Now every human everywhere could still stay connected because of digital revolution, it make every kind of info move and always changing globally. The communication ratio is also increased and faster and involve people from anywhere in the world. Digital Revolution is bringing new and fresh ideas to his user, which is so common to use presently. All the technology is giving superb impact to both of marketing and consumer behavior. In marketing side, it is more emphasis changes to how to execute and implement ways to market a product into public. Furthermore, some impact that happens today can be seen through internet that a lot of products are promoting by internet compare to how they were promote in 1970s that they were still use some conventional tools, e.g. Newspapers, post mail, magazine, billboard etc. With the invention of internet, it makes workers in advertising and marketing world more creative in how-to-promote. Although current marketing are still using old marketing methods, internet brings big impact. Facebook, twitter, blog spot, word press, website are some examples that this media is use for as one of new way in marketing products. For instances, Proton Malaysia put some products to be advertise in facebook and always update news through twitter. The advantage is this media is free of cost and effective to encompass people. Tough they are still use blog spot to explain the recent event and website as showcase of the products and in website have a feature for potential customer to purchase protons
References: (2010, 10). Digital Revolution & Marketing. StudyMode.com. Retrieved 10, 2010, from http://www.studymode.com/essays/Digital-Revolution-Marketing-440469.html The Impact of the digital revolution in marketing and consumer behaviour.