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By | March 2013
Page 1 of 13
Business Information Technology
Selected case studies by Laudon and Laudon

Table of Contents
DaimlerChrysler’s Agile Supply Chain ........................................................................................................ 2 Fast Fashion, Hot Systems .......................................................................................................................... 3 Gallo Winery Leads by Blending Business with Technology ............................................................... 4 Hong Kong’s New World Telecommunications Prospers with a New IT Infrastructure .............. 5 Better Data Help Virgin Mobile Australia Win the Customer Wars .................................................. 6 Okanagan-Skaha School District Does More with Less Using Networking and the Internet .... 8 The Boston Public Library Goes Wireless ................................................................................................ 9 Wesfarmers Outsources to a Managed Security Service .................................................................. 10 Daimler’s Bremen Plant Optimizes Deliveries with a DSS ................................................................. 11 Australia’s Victoria Country Fire Authority Responds with New Systems .................................. 12

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DaimlerChrysler’s Agile Supply Chain
DaimlerChrysler includes the Chrysler Group, the Mercedes and Smart Passenger Car Group, and the Commercial Vehicles unit. It operates 104 plants in 37 countries, using 14,000 different suppliers and 13,000 sales outlets in 200 countries. The auto industry is known for tough competition and fickle customers. Survival depends on bringing new models rapidly to market as economically as possible. DaimlerChrysler studied every step in the vehicle production and sales process, starting with the first stage of vehicle design and ending with its service and repair. It then built a series of information systems that automate and...
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