Page 1 of 27

Military and Corporate Strategy

Continues for 26 more pages »
Read full document

Military and Corporate Strategy

Page 1 of 27
Business and Management

2010-2011

Military and corporate strategy

Corporate and Business Strategies

[pic]

Alexandre de Rodellec

Bettina Voisin

Fleur Bazin

Alicia Dutheil

Aimeric Raynaud

Introduction:

Stake of the topic
Definition of key words
Establishment of paradoxes
Issue as a question form
Announcement of the plan

I. The historical origin of strategy

A. The birth of military strategy: Sun Tzu

- Main actors

- Historic main events of the evolution

B. The concept of business strategy

- What is strategy about?

- Different kind of company

- Strategic analysis

II. The relation between military strategy and business strategy

A. Internal relationship: exploitation of resources

- Human resource

General / CEO

Soldiers / Employees

- Capital resource

B. External relationship: taking into account the environment

- Competitors

- Unpredictable factors

- Customers

III. The limit of using a military strategy in a company

A. Limits on strategic choices

B. The importance of empowerment

Conclusion

INTRODUCTION:

If it is legitimate for those working in industry to use phrases like ‘we have won the battle for industry leadership’, ‘we have successfully defended our market position’, or ‘we have made a killing on the stock market’, there is a link suggested between military and business thinking. Both type of organization are involved in a competitive environment; armies fight for territories and business corporation fight for market share. Both seek to identify a way of winning and both define this process as ‘strategy’.

By the early eighties, some business strategists realized that they...