Military and corporate strategy
Corporate and Business Strategies
Alexandre de Rodellec
Stake of the topic
Definition of key words
Establishment of paradoxes
Issue as a question form
Announcement of the plan
I. The historical origin of strategy
A. The birth of military strategy: Sun Tzu
- Main actors
- Historic main events of the evolution
B. The concept of business strategy
- What is strategy about?
- Different kind of company
- Strategic analysis
II. The relation between military strategy and business strategy
A. Internal relationship: exploitation of resources
- Human resource
General / CEO
Soldiers / Employees
- Capital resource
B. External relationship: taking into account the environment
- Unpredictable factors
III. The limit of using a military strategy in a company
A. Limits on strategic choices
B. The importance of empowerment
If it is legitimate for those working in industry to use phrases like ‘we have won the battle for industry leadership’, ‘we have successfully defended our market position’, or ‘we have made a killing on the stock market’, there is a link suggested between military and business thinking. Both type of organization are involved in a competitive environment; armies fight for territories and business corporation fight for market share. Both seek to identify a way of winning and both define this process as ‘strategy’.
By the early eighties, some business strategists realized that they did... [continues]
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