Military and Corporate Strategy

Business and Management

2010-2011

Military and corporate strategy

Corporate and Business Strategies

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Alexandre de Rodellec

Bettina Voisin

Fleur Bazin

Alicia Dutheil

Aimeric Raynaud

Introduction:

          Stake of the topic
          Definition of key words
          Establishment of paradoxes
          Issue as a question form
          Announcement of the plan

  I. The historical origin of strategy

  A. The birth of military strategy: Sun Tzu

                - Main actors

                - Historic main events of the evolution

  B. The concept of business strategy

                -   What is strategy about?

                -   Different kind of company

                -   Strategic analysis

  II. The relation between military strategy and business strategy

  A. Internal relationship: exploitation of resources

                - Human resource

          General / CEO

          Soldiers / Employees

                - Capital resource

  B. External relationship: taking into account the environment

                - Competitors

                - Unpredictable factors

                - Customers

III. The limit of using a military strategy in a company

  A. Limits on strategic choices

  B. The importance of empowerment

Conclusion

INTRODUCTION:

If it is legitimate for those working in industry to use phrases like ‘we have won the battle for industry leadership’, ‘we have successfully defended our market position’, or ‘we have made a killing on the stock market’, there is a link suggested between military and business thinking. Both type of organization are involved in a competitive environment; armies fight for territories and business corporation fight for market share. Both seek to identify a way of winning and both define this process as ‘strategy’.

By the early eighties, some business strategists realized that they did... [continues]

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