Mike Wasson Case

Mike Wasson1998-09-25T10:53:00
Mr. Richard Carey
Canton Street
Seattle, Washington 22222

Dear Mr. Carey:

My attorney, Mr. William Hollands, suggested I write to you regarding my business, Northwind Traders. a-sherrm1998-09-01T09:58:00 Mike Wasson1998-09-25T10:53:00 I am currently seeking funding, and
Meredith Kraike1998-09-15T13:59:00I believe that my company would coincide with
Mike Wasson1998-09-25T10:53:00your interest in businesses relating to the travel industry
Mike Wasson1998-09-25T10:53:00
Mike Wasson1998-09-25T10:53:00makes
Mike Wasson1998-09-25T10:53:00 my company
Mike Wasson1998-09-25T10:53:00 a great investment for you.

Northwind Traders is positioned to take advantage of the significant market opportunities
a-sherrm1998-09-01T10:05:00
Mike Wasson1998-09-24T18:36:00 Research indicates that Northwind Traders’ target market finds it difficult to obtain reliable and authoritative advice on destinations and activities. a-sherrm1998-09-01T10:05:00 Mike Wasson1998-09-24T18:36:00 Research also suggests that the customers in this market are unlikely to purchase their vacations again from the firm who provided their last vacation due to a lack of informative sales personnel. a-sherrm1998-09-01T10:05:00 Mike Wasson1998-09-24T18:36:00 Northwind Traders will cater to these needs and develop a strong return-customer base.
Mike Wasson1998-09-24T18:25:00OperationsThe Northwind Traders travel agency business will operate from a self-contained facility within the existing clothing shop, with its own shop window and entrance from the main street. a-sherrm1998-09-01T10:05:00 Mike Wasson1998-09-24T18:25:00 The business will benefit both from its accessible location in the heart of
Mike
Bready the ideal background for Northwind Traders. a-sherrm1998-09-01T16:58:00 a-sherrm1998-09-02T10:12:00 A knowledgeable salesperson, Mr. Bready’s expertise in the area of European travel enables him to entice the adventure traveler. a-sherrm1998-09-02T10:12:00Amy Egert, Sales Assistant. After completing her undergraduate degree at the Institute of Art, Ms. Egert spent a year traveling abroad and joined the staff at Northwind Traders recently as a sales assistant.

a-sherrm1998-09-02T10:12:00Jae Pak, Business Consultant. With over a-sherrm1998-09-01T17:11:00twentya-sherrm1998-09-02T10:12:00 years of consulting experience in industries ranging from aerospace to technology to retail, Mr. Pak’s knowledge and guidance will be instrumental to the success of Northwind Traders.a-sherrm1998-09-02T10:12:00 (Heather Mitchell’s CV is in Appendix 3)

Board of DirectorsThe volunteer members of the Board of Directors provide guidance to the management and staff of Northwind Traders. The board meets twice yearly to discuss policy changes, review the mission statement, and update the business plan if