(A Project on MakemyTrip.com)
Prof. Jenny Benoy and Ms.Apeksha Poojary
KEYWORDS: Talent pipeline, Talent Management, Strategic Development
Organisations are made up of people creating value through proven business processes, innovation, customer service, sales and many other important activities. As an organization strives to meet its business goals, it must make sure that it has a continuous and integrated process for recruiting, training, managing, supporting and compensating these people.HR ability to align human capital resources with its business strategy and improve workforce skills through strategic training and development is paramount for any organisational success.
MakemyTrip (MakemyTrip.com) provides insights into some of the successful ways on how they are developing and managing talent which is directly aligned with the company’s overall business goals. But creating a leadership talent pipeline is equally important for sustainability and continuous flow of leaders who can execute strategies effectively. Hence today’s imperative is not only to enhance talent or create leadership pipeline but to also align it to the long-term business strategy in order to execute strategy today and tomorrow for the organization.
This paper provides insights, in the era of e-commerce, the strategy used by Make My Trip for identification and development of mid-level talent who demonstrate “high potential”. Additionally, the paper also recommends methods for development of mid-level talent pipeline for a better tomorrow for e-commerce enterprises.
MakemyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra, an alumnus of Indian Institute of Management, Ahmedabad, India. It aims to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.
The people philosophy of Make My Trip is capsulated in the fact that its rise has been dedicated and believed to be led by the vision and the spirit of each one of its employees, for whom no idea was too big and no problem too difficult. With untiring innovation and determination, Make My Trip proactively began to diversify its product offering, adding a variety of online and offline products and services. MakemyTrip also stayed ahead of the curve by continually evolving its technology to meet the ever changing demands of the rapidly developing global travel market.
To understand and suggest methods for creating a mid-level talent pipeline for managerial positions in an e-commerce enterprise.
A Descriptive Research was carried out through this paper to understand the detailed information about the strategies used for building the Mid-Level pipeline and Talent Management for sustainability of MakemyTrip. Also an observational study has been conducted that has helped to explore, describe the uniqueness in the talent management practices and recommend how talent can be further explored and utilised to the fullest for the future growth of the organization. Great Place to Work© Institute India has been instrumental in conducting this research. Interview with Deep Kalra, the founder and CEO of Make My Trip gave a better understanding on the challenges faced by the organization in Talent Management. Suggestions on how to further build and develop on Mid-level Talent in an e-commerce enterprise have also been offered.
Building Mid-Level Talent Pipeline
At MakemyTrip, people resources are considered as a ‘sustained competitive advantage’. Success factors for this resource thus have been scientifically identified. The success factors to build & manage strong performers as well as provide the necessary impetus/ avenues for growth to employees demonstrating ‘high-potential’. Make My Trip has implemented a strategic initiative in this regards called as the...