Microeconomics - Cadbury Study
Foundations of Economics for Business
Coursework
Cadbury Limited
BSc. Management
November 2012
Word count: 1925
Table of contents: Introduction Short history of the company The confectionery market and Cadbury's place in it Competitors Products Downsizes Fairtrade Advertising Success on the market and market strategies Conclusion Reference list
1. Introduction
This is an analysis of the company Cadbury Limited and its impact on the confectionery market, which will focus on what forces have grown this company, its development, products and competitors, and how it has achieved its success.
2. Short history of the company
The name of Cadbury had first made its appearance in 1824, when John Cadbury opened a shop on Bull Street nr. 93, Birmingham, which sold cocoa and drinking chocolate. In 1831 he opened a factory and started producing drinking chocolate and by 1842 he was selling 11 types of cocoa and 16 types of drinking chocolate. The year 1847 was a breakthrough, as it was the year when the first chocolate bar was produced. (Cadbury, 2012) From then to this day, the company has expanded to become one of the top confectionery companies in the world. (Alibaba, 2010)
Other milestones were achieved in 1866, when the Cadbury brothers, John's sons, launched “Cadbury Cocoa Essence”, UK's first unadulterated cocoa, which helped increase sale dramatically. (Cadbury, 2012) Then in 1875 came the first milk chocolate bar, and year 1905 marked the beginning of the famous Dairy Milk brand. In year 1920 the trademark purple color packaging of Cadbury chocolate was introduced and in 1928 the “glass and a half” symbol was used. (Cadbury, 2012) In 1969 Cadbury merged with Schweppes, and by the time Cadbury World opened in 1990, the brand had become popular worldwide, with a large range of products to offer for consumption. (Cadbury, 2012)
In 2008 Schweppes and Cadbury demerged and in 2010 Cadbury became part of
Coursework
Cadbury Limited
BSc. Management
November 2012
Word count: 1925
Table of contents: Introduction Short history of the company The confectionery market and Cadbury's place in it Competitors Products Downsizes Fairtrade Advertising Success on the market and market strategies Conclusion Reference list
1. Introduction
This is an analysis of the company Cadbury Limited and its impact on the confectionery market, which will focus on what forces have grown this company, its development, products and competitors, and how it has achieved its success.
2. Short history of the company
The name of Cadbury had first made its appearance in 1824, when John Cadbury opened a shop on Bull Street nr. 93, Birmingham, which sold cocoa and drinking chocolate. In 1831 he opened a factory and started producing drinking chocolate and by 1842 he was selling 11 types of cocoa and 16 types of drinking chocolate. The year 1847 was a breakthrough, as it was the year when the first chocolate bar was produced. (Cadbury, 2012) From then to this day, the company has expanded to become one of the top confectionery companies in the world. (Alibaba, 2010)
Other milestones were achieved in 1866, when the Cadbury brothers, John's sons, launched “Cadbury Cocoa Essence”, UK's first unadulterated cocoa, which helped increase sale dramatically. (Cadbury, 2012) Then in 1875 came the first milk chocolate bar, and year 1905 marked the beginning of the famous Dairy Milk brand. In year 1920 the trademark purple color packaging of Cadbury chocolate was introduced and in 1928 the “glass and a half” symbol was used. (Cadbury, 2012) In 1969 Cadbury merged with Schweppes, and by the time Cadbury World opened in 1990, the brand had become popular worldwide, with a large range of products to offer for consumption. (Cadbury, 2012)
In 2008 Schweppes and Cadbury demerged and in 2010 Cadbury became part of