Merger: Fast Food and Red Ribbon

Topics: Jollibee, Philippines, Fast food Pages: 4 (1188 words) Published: April 11, 2013
Research Paper


Submitted by :
Pauline M. Reyes

Submitted to :
Ms. Bola

I. Introduction
Jollibee Food Corporation continues to create lasting and memorable moments with family and friends as it shares the joy of eating locally and around the world. With its store network exponentially growing in numbers, JFC has set its sights on bigger dreams for future expansions. JFC seizes the dream of putting up each brand in interesting key locations across the globe, to delight the diverse palates of the international market. Visualizing these aspirations with artistic renderings, JFC shares its imagination and bold dreams towards its Drive to A Greater Future.

2011 WAS A BANNER YEAR for Jollibee’s international operations as it further strengthened its foothold in the global fast food landscape and solidified its image as one of the fastest growing international brands. Total international store network stood at 78 by yearend representing a 16.4% growth from 2010.

II. Company Profile
Jollibee Foods Corporation
• Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlor which later grew into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal. Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines...
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