The study aims at finding the current scenario of Medical Tourism and also to get an overview of the healthcare industry in India. The survey also aims at finding out the performance of various hospitals in the region based on certain parameters and criteria’s to judge the market viability of medical tourism. But in order to full appreciate the survey one needs to understand the term Medical Tourism ad the current Indian and Global scenario of Medical tourism and its practices in India.
Medical Tourism (also called medical travel, health tourism or global healthcare) is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling to another country to obtain health care.
Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery and cosmetic surgery. The provider and customer use informal channels of communication –connection – contract, with less regulatory or legal oversight to assure quality and less formal resource to reimbursement or redress, if needed.
Leisure aspects typically associated with travel and tourism may be included on such medical travel trips. Prospective medical tourism patients need to keep in mind the extra cost of travel and accommodation when deciding on treatment locations.
A specialized subset of medical tourism is reproductive tourism, which is the practice of travelling abroad to undergo in-vitro fertilization and assisted reproductive technology treatments.
OBJECTIVES OF THE RESEARCH
* To get an overview of the healthcare industry in India. * To analyze the current scenario of Medical Tourism in India
1) Research design – Exploratory
a. Literature Survey – The existing literature about Medical Tourism has been studied and reviewed. 2) Data Collection Method – The research report is based on secondary sources of data including published sources and the Internet.
Chapter| Title| Pg. No.|
1| EXECUTIVE SUMMARY| 1|
2| OBJECTIVES OF THE RESEARCH| 2|
3| RESEARCH METHODOLOGY| 2|
4| Introduction| 4|
5| History| 5|
6| Medical tourism: A Global perspective & Competition| 6| 7| India as a global destination for Medical Tourism| 9| 8| Marketing Mix:Product (Treatments) & Price Comparison Overview| 12| 9| Major players offering Medical Tourism packages (place)| 17| 10| Promotion of Medical Tourism| 18|
11| SWOT ANALYSIS| 19|
12| Trends in medical tourism in the near future| 20|
13| Scope & Opportunities| 21|
14| Leveraging Competencies for Medical Tourism| 22|
15| Initiative by Indian Government to Promote Medical Tourism| 25| 16| CONCLUSION| 26|
After the silicon rush India is now considered as the golden spot for treating patients mostly from the developed countries and Far East for ailments and procedures of relatively high cost and complexity. India is also aggressively promoting medical tourism in the current years -and slowly now it is moving into a new area of "medical outsourcing," where subcontractors provide services to the overburdened medical care systems in western countries.
India's National Health Policy declares that treatment of foreign patients is legally an "export" and deemed "eligible for all fiscal incentives extended to export earnings." Government and private sector studies in India estimate that medical tourism could bring between $1 billion and $2 billion US into the country by 2012.
Going by the Statistics and various studies it can be easily said that India would be the leader in medical tourism within the next decade if only it could improve the infrastructure and tour attractions. The question or rather the doubt that is often asked by critics is how can India...