MES T 1
Section A/B Terminology
Advertising- Producing adverts for commercial products or services. Archetype- the ultimate stereotype
Audience- People who watch or listen to a TV or radio programme Binary Opposition- The contrast between two or more things that create conflicts and drives evil E.g., Good/Evil, Day/Night and Male/Female CGI- Computer Generate Imagery. 3D effects such as fire scenes Consumption- Sum of information taken by an individual or group Continuity Editing- Predominant style of editing in narrative cinema and TV Convergence- The merging of mass communication outlets, print, TV, radio, the internet along with the portable and interactive technologies through various media platforms Countertype- A positive stereotype and emphasizes the positive features about a person. Connotation- The human response to a text which is culturally specific, the meaning behind the sign Demographic- Dividing the audience up into different groupings of people by age, gender, location, professional status, religion and ethnicity. Denotation- Common Sense, obvious meaning
Disequilibrium- The unbalanced world between the problem and the climax Dominant Ideology- A Marxist theory is the set of common values and beliefs shared by most people given in society, framing how the majority think about a range of topics. Enigma- Someone that is mysterious or difficult to understand Equilibrium- A wide variety of contexts
Elliptical Editing- Makes screen time shorter than story time by cutting out unnecessary actions; Genre- Way of categorising a media text according to its form, style and content Hybridity- More than one genre in one media text (Rom-Com)
Intertextuality- A post modern term to describe the way we understand a post modern text by its relation to other texts. One text is referring to another. Mass Audience- Mass media denotes a section of the media specifically designed to reach a large audience Mise-en Scene- arrangement of scenery and properties to...
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