Audience Analysis Essay
Week 2 Discussion Starter 1
What is audience analysis? What methods are available for tailoring a presentation to a target audience?
The dictionary describes audience analysis as follows: "In composing an essay, report, speech, or argument, the process of determining the values, interests, and attitudes of the intended audience." It involves the gathering of information regarding the audience to ensure that what is contained in the speech/presentation is appropriate for that audience. Factored needed to help define the audience include culture, age, and knowledge of the subject matter.
There are several methods for tailoring a presentation to an audience:
Research your audience prior to the presentation. The more you know about your audience …show more content…
Ask key questions of the event organizer such as 'What are the key issues impacting on your industry, business or members?' Try and meet as many of the audience as possible prior to a presentation as ask "what's on your mind at the moment and what do you want to get out of this presentation?" Be specific.
Use examples. Nothing builds empathy and rapport with your audience as powerfully as examples.
Use vignettes. This is a short story, example or incident. The key point is they are easy to remember and tell. But they must be short and relevant.
Use metaphors. These are powerful words that conjure up vivid images in the minds of your audience and they are a proven speech writing technique.
Be specific. The more specific you can be with actual examples, case studies, and results the more laser-like your precision will be in targeting your message.
Use the incident/point/benefit technique. This one is really powerful. Tell the story, make the point and then importantly, reinforce how this will benefit the audience.
Week 2 Discussion Starter 1a
Consider demographic information concerning our perspective audience. For example, if someone was going to give a presentation to a group of people similar to yourself, what would be the important demographic factors for the presenter to
What is audience analysis? What methods are available for tailoring a presentation to a target audience?
The dictionary describes audience analysis as follows: "In composing an essay, report, speech, or argument, the process of determining the values, interests, and attitudes of the intended audience." It involves the gathering of information regarding the audience to ensure that what is contained in the speech/presentation is appropriate for that audience. Factored needed to help define the audience include culture, age, and knowledge of the subject matter.
There are several methods for tailoring a presentation to an audience:
Research your audience prior to the presentation. The more you know about your audience …show more content…
Ask key questions of the event organizer such as 'What are the key issues impacting on your industry, business or members?' Try and meet as many of the audience as possible prior to a presentation as ask "what's on your mind at the moment and what do you want to get out of this presentation?" Be specific.
Use examples. Nothing builds empathy and rapport with your audience as powerfully as examples.
Use vignettes. This is a short story, example or incident. The key point is they are easy to remember and tell. But they must be short and relevant.
Use metaphors. These are powerful words that conjure up vivid images in the minds of your audience and they are a proven speech writing technique.
Be specific. The more specific you can be with actual examples, case studies, and results the more laser-like your precision will be in targeting your message.
Use the incident/point/benefit technique. This one is really powerful. Tell the story, make the point and then importantly, reinforce how this will benefit the audience.
Week 2 Discussion Starter 1a
Consider demographic information concerning our perspective audience. For example, if someone was going to give a presentation to a group of people similar to yourself, what would be the important demographic factors for the presenter to